3 min read
Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
Feb 16, 2026 by Scott Desgrosseilliers
3 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
Feb 9, 2026 by Scott Desgrosseilliers
4 min read
Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
4 min read
Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read
The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read
Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read
The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
By Scott Desgrosseilliers on Jan 16, 2026 9:30:00 AM
Automating Marketing Strategy: The Scale, Chill, Kill AI Framework
For years, gaining a competitive edge in e-commerce meant having the best data scientists or the most complex spreadsheets. You had to manually mine dashboards to find the "signal" in the "noise."
Topics: Wicked Reports nCAC Marketing Automation AI in Marketing 5 Forces Methodology Ad Scaling Strategy
6 min read
Boost Your Sales with E-commerce Marketing Analytics
By Scott Desgrosseilliers on Mar 5, 2025 10:12:16 AM
Running an e-commerce business is tough. You pour your heart into crafting the perfect products, building a beautiful website, and running compelling marketing campaigns. So many moving pieces require precise coordination in digital e-commerce, but at some point, you will be faced with making data-backed choices to level up.
Topics: attribution windows Attribution Health multi-touch attribution Customer Journey Tracking Marketing Automation Data-Driven Decisions
3 min read
Wicked Reports Integrates with Click Funnels – FOLLOW-UP FUNNELS
By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM
ClickFunnels Actionetics ROI: How to Track Funnel Sales and Attribution
Wicked Reports now integrates with the Follow-up Funnels marketing integration platform (formerly Actionetics) from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.

