3 min read
Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
Feb 16, 2026 by Scott Desgrosseilliers
3 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
Feb 9, 2026 by Scott Desgrosseilliers
4 min read
Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
4 min read
Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read
The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read
Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read
The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
2 min read
Wicked Reports Voted a Top 30 App By hubspot users
By Scott Desgrosseilliers on Aug 10, 2020 1:19:10 PM
Wicked Reports Voted a HubSpot Top 30 App for 2024
Wicked Reports was honored to be voted a HubSpot Top 30 App by their customers! This achievement continues to affirm our commitment to accurate attribution and the vital role our integration plays in the HubSpot ecosystem.
Wicked Reports and HubSpot partner together to provide all your marketing on one platform and a practical metrics dashboard to track your sales and marketing effectiveness.
This means you can stop wasting money on ads, focus your advertising spend on channels that actually work, and not miss any data or revenue that you might otherwise overlook.
The HubSpot App Marketplace features third-party tools from all around the world that HubSpot customers can integrate into their business to help them succeed and grow.
The Wicked Reports App brings clients ultimate clarity and detailed customer journey data, ensuring that you have accurate marketing data to make the best decisions possible.
With the rapidly growing number of integrations (now often exceeding 1,500 apps) on the HubSpot Marketplace, this recognition remains a huge milestone for Wicked Reports as it shows HubSpot clients recognize our passion for tracking sales with precision, and the value of our service.
We continue to give you accurate attribution, so you can optimize your spending accordingly and get full access to your customers’ journey from their first click to their last.
This award has given us confidence that we are providing what is needed for businesses advertising online to not only succeed, but thrive!
Topics: Wicked Reports sales attribution HubSpot multi-touch attribution Marketing Attribution ad spend optimization HubSpot App Marketplace
13 min read
Marketing Attribution 2020: Tracking ROI & LTV Across Platforms
By Scott Desgrosseilliers on Jun 1, 2020 9:19:02 AM
Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a single conversion.
Topics: Wicked Reports attribution models multi-touch attribution Marketing Attribution ROI Tracking ecommerce tracking LTV calculation
3 min read
Why 1st Party Data is Mandatory for Accurate Marketing Attribution
By Scott Desgrosseilliers on Mar 2, 2020 4:08:20 PM
The Complete Guide to 1st Party Data: Why It’s Your Most Valuable Asset
First-party data (1PD) is the data you have collected, you own, and you manage. It represents a direct, trusted, and legally compliant relationship with the consumer, which is why it is now the single most powerful asset in modern marketing.
Owning 1PD freedom to create your own segments and lookalike audiences, unaffected by browser changes.Owning first-party data also gives you the freedom to create your own segments and profiles based on the unique consumer data you have on hand. First-party data is considered to be more valuable and relevant through its specificity and quality compared to second or third- party data.
Topics: First-Party Data Marketing Attribution CRM conversion tracking 1PD strategy cookieless future 3rd party data definition first-party data advantages data privacy compliance Wicked Reports 1st party data
5 min read
How to Target Your YouTube Leads Using Search History
By Scott Desgrosseilliers on Oct 8, 2018 8:21:45 AM
Today I’d like to show you a powerful feature Google’s released: How to target your YouTube ads based on what someone has searched on.
Topics: YouTube conversion tracking Google Ads Marketing Attribution Custom Intent Audiences Custom Segments YouTube Advertising
8 min read
The 3 New Truths of E-commerce Marketing | Wicked Reports
By Scott Desgrosseilliers on Feb 20, 2018 4:28:16 PM
The 3 New Truths of E-commerce Marketing
Last Updated: November 30, 2025
In a perfect world, growing your ecommerce store would be logical and easy…
Topics: Wicked Reports Ecommerce Marketing Attribution marketing ROI measurement customer lifetime value (CLV) first-click attribution lead nurturing
3 min read
Wicked Reports Integrates with Click Funnels – FOLLOW-UP FUNNELS
By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM
ClickFunnels Actionetics ROI: How to Track Funnel Sales and Attribution
Wicked Reports now integrates with the Follow-up Funnels marketing integration platform (formerly Actionetics) from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.
Topics: Wicked Reports Click Funnels Marketing Attribution Customer Journey Tracking Marketing Automation Sales Funnel Optimization Follow-up Funnels ClickFunnels Integration
2 min read
WickedSmartz: Intelligent Marketing Analytics & Insights
By Scott Desgrosseilliers on Nov 7, 2016 3:11:28 PM
WickedSmartz: Intelligent Analytics for Smarter Marketing Decisions
What good is a system for measuring your online ad results if you have to crunch all the numbers yourself?

