The Complete Guide to 1st Party Data: Why It’s Your Most Valuable Asset

First-party data (1PD) is the data you have collected, you own, and you manage. It represents a direct, trusted, and legally compliant relationship with the consumer, which is why it is now the single most powerful asset in modern marketing.

Owning 1PD freedom to create your own segments and lookalike audiences, unaffected by browser changes.Owning first-party data also gives you the freedom to create your own segments and profiles based on the unique consumer data you have on hand. First-party data is considered to be more valuable and relevant through its specificity and quality compared to second or third- party data.

Today I’d like to show you a powerful feature Google’s released: How to target your YouTube ads based on what someone has searched on.

The 3 New Truths of E-commerce Marketing

Last Updated: November 30, 2025

In a perfect world, growing your ecommerce store would be logical and easy… 

ClickFunnels Actionetics ROI: How to Track Funnel Sales and Attribution

Wicked Reports now integrates with the Follow-up Funnels marketing integration platform (formerly Actionetics) from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.

WickedSmartz: Intelligent Analytics for Smarter Marketing Decisions

What good is a system for measuring your online ad results if you have to crunch all the numbers yourself?