5 min read
Find Hidden ROAS : Custom Attribution in Wicked Reports
How to Find Hidden ROAS With Custom Attribution
Here is a frustration every serious advertiser knows. Meta says your campaign drove 40 sales. Google claims a big chunk of the same sales. Your real revenue does not match either one. So which platform is lying? The honest answer is all of them, a little, because each one counts every sale it touched as its own, blind to everything that happened on the other channels. Wicked Reports exists to cut through that and show you the true, reconciled picture. But there is a diagnostic inside Wicked that helps you understand exactly where the gap comes from, and it is worth knowing about. We call it finding your hidden ROAS.
Topics: Wicked Reports Marketing Attribution marketing ROI Cross-Channel Attribution last click attribution Hidden ROAS
7 min read
How to Optimize Ad Campaigns : 3 Things That Move ROI
-2.png)
HOW TO OPTIMIZE YOUR AD CAMPAIGNS : THE 3 THINGS THAT ACTUALLY MOVE ROI
There is no shortage of advice on optimizing ad campaigns, and most of it is noise about bidding tweaks and creative hacks. After tracking billions of dollars in ad spend, we have found that campaign optimization really comes down to three things, and none of them are tricks. They are about measuring the right way so you make the right calls. Here they are.