5 min read

Why One Channel Looks Too Cheap and Too Expensive at Once

9 min read

The Paid Traffic Truth : The 159% Markup Hiding Inside Your Blended CAC

6 min read

How to Track SEO & Content ROI in 2026 (Zero-Click Era)

6 min read

How to Build UTM Tracking Links in Wicked Reports

1 min read

Every Platform Grades Its Own Homework : Scott on the ROAS Trap

8 min read

The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%

8 min read

The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides

3 min read

Why Agencies Shouldn't Fear the Numbers

6 min read

Your Data Is Being Estimated — And Nobody Told You

4 min read

Fastest-Growing E-commerce Sectors for 2026 and Beyond

By Scott Desgrosseilliers on Jun 28, 2022, 2:25:48 PM

FASTEST-GROWING E-COMMERCE SECTORS FOR 2026 AND BEYOND


Online shopping stopped being a pandemic story a while ago — it's simply how a growing share of the world buys. In 2026, global ecommerce is expected to reach roughly $6.88 trillion - accounting for more than a fifth of all retail sales worldwide and it's on track to pass $8 trillion by 2027. Growth has cooled from its 2020–2021 spike into a steadier high-single-digit climb — but it's still expanding at more than twice the rate of physical retail.

What's changed most since the early-pandemic surge isn't whether people shop online — it's what they buy online and how. The categories growing fastest now are being driven less by lockdown habit and more by structural shifts - grocery finally going digital at scale, mobile-first buying (mcommerce is now around 59% of ecommerce sales), AI-powered personalization, social commerce, and the maturing of direct-to-consumer brands.

Topics: Wicked Reports Ecommerce Trends customer lifetime value (CLV) DTC growth trends (Direct-to-Consumer) online retail
4 min read

The Biggest E-commerce Sectors by Revenue (2026)

By Scott Desgrosseilliers on Feb 25, 2022, 3:47:30 PM

THE BIGGEST E-COMMERCE SECTORS BY REVENUE IN 2026


Global ecommerce is now a roughly $6.9 trillion market — more than a fifth of all retail sales worldwide — and it's still growing at more than twice the rate of physical stores. But that spend isn't distributed evenly. A handful of categories account for an outsized share of every dollar spent online, and knowing which sectors are biggest by revenue tells you where the money actually is today.

This is a ranking by size — total online revenue — not by growth rate. (If you want to know which sectors are growing fastest rather than which are largest right now, that's a different question, and we cover it in our companion piece on the fastest-growing e-commerce sectors.) Here, we're answering "where is the most consumer spend concentrated online today?"

Topics: Wicked Reports Marketing Attribution Data top e-commerce categories online retail e-commerce trends