2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Automating Marketing Strategy: The Scale, Chill, Kill AI Framework
For years, gaining a competitive edge in e-commerce meant having the best data scientists or the most complex spreadsheets. You had to manually mine dashboards to find the "signal" in the "noise."
Topics: Wicked Reports nCAC Marketing Automation AI in Marketing 5 Forces Methodology Ad Scaling Strategy
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Why nCAC is the Only Metric That Matters for Your Growth Budget
In the early days of digital advertising, platform ROAS was a reliable enough indicator of success. Today, between privacy changes and aggressive platform "credit-claiming," ROAS has become a vanity metric.
Topics: Wicked Reports nCAC ecommerce growth marketing strategy Customer Acquisition roi vs roas
5 min read
Meta Is Pushing Advantage+ Campaigns Relentlessly
The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!
I couldn’t help but wonder - is this a good thing for brands?
Topics: marketing attribution ROI Meta Advertising Facebook Ads Strategy nCAC Digital Marketing Insights Paid Social Trends 2025 Meta Advantage Plus Campaing Meta Advantage Plus Campaign Analysis New Customer Acquisition Cost (nCAC) Data Advantage+ vs Manual Meta Campaigns Marketing Attribution Data
8 min read
iOS 26 & Tracking Parameters: What Performance Marketers Need to Know
iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
The release of iOS 26 has raised alarm bells across the digital marketing community. For performance marketers, agencies, and data analysts, the fear is always the same: "Will my tracking break, and will I lose visibility into what's really driving results?"
Topics: shopify data analytics nCAC Apple Privacy First-Party Data Advanced Signal iOS 26 Tracking Parameters
5 min read
Meta Advantage+ vs. Manual: 55,661 Ad Campaigns Analyzed
The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!
I couldn’t help but wonder - is this a good thing for brands?