10 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
9 min read
How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
May 28, 2026 by Scott Desgrosseilliers
2 min read
The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook
Apr 27, 2026 by Scott Desgrosseilliers
2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read
Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
4 min read
Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
5 min read
Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
Mar 2, 2026 by Scott Desgrosseilliers
2 min read
Wicked Reports Voted a Top 30 App By hubspot users
By Scott Desgrosseilliers on Aug 10, 2020 1:19:10 PM
Wicked Reports Voted a HubSpot Top 30 App for 2024
Wicked Reports was honored to be voted a HubSpot Top 30 App by their customers! This achievement continues to affirm our commitment to accurate attribution and the vital role our integration plays in the HubSpot ecosystem.
Wicked Reports and HubSpot partner together to provide all your marketing on one platform and a practical metrics dashboard to track your sales and marketing effectiveness.
This means you can stop wasting money on ads, focus your advertising spend on channels that actually work, and not miss any data or revenue that you might otherwise overlook.
The HubSpot App Marketplace features third-party tools from all around the world that HubSpot customers can integrate into their business to help them succeed and grow.
The Wicked Reports App brings clients ultimate clarity and detailed customer journey data, ensuring that you have accurate marketing data to make the best decisions possible.
With the rapidly growing number of integrations (now often exceeding 1,500 apps) on the HubSpot Marketplace, this recognition remains a huge milestone for Wicked Reports as it shows HubSpot clients recognize our passion for tracking sales with precision, and the value of our service.
We continue to give you accurate attribution, so you can optimize your spending accordingly and get full access to your customers’ journey from their first click to their last.
This award has given us confidence that we are providing what is needed for businesses advertising online to not only succeed, but thrive!
Topics: Wicked Reports sales attribution HubSpot multi-touch attribution Marketing Attribution ad spend optimization HubSpot App Marketplace
13 min read
Marketing Attribution 2020: Tracking ROI & LTV Across Platforms
By Scott Desgrosseilliers on Jun 1, 2020 9:19:02 AM
Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a single conversion.
Topics: Wicked Reports attribution models multi-touch attribution Marketing Attribution ROI Tracking ecommerce tracking LTV calculation
17 min read
How to Track the ROI of Your Digital Marketing: 2025 Guide
By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM
How to Track the ROI of Your Digital Marketing: A Guide to Measuring Net Profit and LTV
In today’s multi-channel environment, industry analysts estimate that up to 44% of digital advertising spend is wasted due to inaccurate attribution, exacerbated by the shift to privacy-first data models.
Topics: Wicked Reports ROI customer lifetime value LTV HubSpot multi-touch attribution digital marketing ROI track ROI calculate marketing ROI digital marketing ROI 2026 marketing attribution solutions
2 min read
Leads Take Time To Buy
By Scott Desgrosseilliers on Feb 28, 2020 1:22:05 PM
“I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month.”
“I stuck with an email offer that worked great although those leads took much longer to convert.”
One of these marketers understands the value of knowing how long it takes to convert a prospect into a customer. He can market smarter, report results accurately, and get the best ROI,
Topics: Wicked Reports customer journey multi-touch attribution customer journey data last click attribution leads take time to buy time to purchase
6 min read
How to Track the ROI of SEO & Content
By Scott Desgrosseilliers on Jul 22, 2019 10:39:58 AM
What is Organic Attribution? How to Track Organic Traffic ROI & Lifetime Value
Wicked Reports announces organic traffic attribution.
At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.
Topics: multi-touch attribution Marketing Attribution Software wicked reports attribution Organic Traffic Attribution Organic Attribution Reporting UTM Mapping First-party Tracking Attribution Modeling
7 min read
An Easy Way to Track YouTube Leads and ROI from Video Ads
By Scott Desgrosseilliers on Oct 2, 2018 8:37:24 AM
An Easy 3-Step Process to Track and Optimize YouTube Lead Generation
In this video, Scott’s going to show you an easy, simple three-step process to track every single YouTube lead. The problem with tracking has been a problem since advertising was created itself. The father of advertising said, “Half my money is wasted. I just don’t know which half.” Well good news for us is that YouTube has made lead tracking way easier to do. So here’s your three-step process.

