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Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

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Why One KPI Is Breaking Your Marketing (And What to Do Instead)

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Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

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Why View-Through Conversions Are Dangerous for Your Ad Budget

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Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

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Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

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Setting the Intention: How AI is Automating the 5 Forces of Marketing

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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

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Why nCAC is the Only Metric That Matters for Your Growth Budget

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The North Star Strategy: Proving Agency Impact via Attribution

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Why High Meta ROAS Doesn't Always Equal More Revenue

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How to Double New Customers While Reducing Ad Spend

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Drowning in Dashboards? Why You Need Better Decisions, Not More Data

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Mission Control: Q2 2024 ROI & Tracking Updates

By Scott Desgrosseilliers on Dec 13, 2023 2:07:35 PM

Introducing the Enhanced Mission Control: Smarter ROI Tracking and Customer Journey Insights

Prepare to be wowed by our latest updates released in Q2 2024– a suite of new features and changes designed to elevate your experience:

Topics: Wicked Reports multi-touch attribution Mission Control Customer Journey Tracking Marketing Analytics Customer Journey Mapping HubSpot App Marketplace eCommerce Analytics Platform AI-Powered Marketing
4 min read

Microsoft Ads Cost Integration: Simplify ROI Tracking

By Scott Desgrosseilliers on Jun 24, 2022 11:35:13 AM

Microsoft Ads Cost Integration: Real-Time Spend Tracking

You asked, we built it! 

Microsoft Ads just got more wicked

Microsoft ads just got more Wicked with a 1 minute integration process that delivers accurate cost, ROI, and attribution down to the ad and keyword level for all Microsoft ads.

Watch my demo from an ecommerce brand using Microsoft Ads - Wicked Reports shows attributed ROI of 365% on just one keyword campaign...and there's a lot more to see! Hit Play 👇

Topics: cross-platform attribution Wicked Reports roas Marketing Analytics Data-Driven Marketing