6 min read
Boost Sales with Smart Facebook Prospecting Campaigns
-Aug-10-2026-09-17-10-7628-AM.png)
BOOST SALES WITH SMART FACEBOOK PROSPECTING CAMPAIGNS
Facebook prospecting campaigns offer a massive potential audience. But are your campaigns truly reaching new customers, or are you just retargeting the same warm leads under a prospecting label? This is how to tell the difference, see what Facebook's reporting hides, and get your prospecting ads actually finding cold traffic.
For years marketers have hit the same wall. They launch Facebook prospecting campaigns, see decent in-app ROAS, and assume all is well, while their real new customer acquisition cost, or nCAC, quietly climbs through the roof.
Topics: attribution windows Attribution Health multi-touch attribution Facebook Ads Strategy Lead Generation
4 min read
What Is a Good Cost Per Lead (CPL)? The Honest Answer
.png)
COST PER LEAD (CPL): WHY IT MATTERS, AND WHY IT MATTERS LESS THAN YOU THINK
If you run paid ads, you track CPL. Every media buyer does. It's the metric that feels like it tells you whether your advertising is working. Here's the contrarian truth. CPL is one of the easiest metrics to measure and one of the easiest to be misled by. Let's cover what it is, how to calculate it and then why chasing a lower CPL is quietly costing some brands their profitability.