4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read
The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read
Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read
The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read
The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read
The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read
Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read
The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
4 min read
The Retargeting Trap: More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read
Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
6 min read
Email Marketing Benchmarks: Data-Driven Optimization Guide
By Scott Desgrosseilliers on Nov 19, 2024 6:26:42 PM
Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Email marketing remains crucial for any successful digital strategy. But how do you cut through inbox clutter? Email marketing benchmarks provide the answer. These help you understand campaign performance and measure against industry standards.
Topics: attribution windows Attribution Health multi-touch attribution Why Email Marketing Benchmarks Matter Key Email Marketing Benchmarks: What to Track Analyzing and Improving Your Performance
5 min read
Mailchimp Attribution: Track Email ROI & Sales | Wicked Reports
By Scott Desgrosseilliers on Oct 8, 2018 10:32:09 AM
Mailchimp ROI Tracking: How to Attribute Sales to Your Email Campaigns
MailChimp and Wicked Reports. Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your MailChimp leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.
Topics: MailChimp Email ROI ROI Report ROI Key Email Marketing Benchmarks: What to Track
1 min read
Tracking Email ROI: How to Measure Revenue Per Email | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM
Revenue Per Email: How to Identify Your Most Profitable Email Campaigns
With Wicked Reports, we take a data-driven approach to tracking emails.
Topics: Wicked Reports Email ROI revenue per email Key Email Marketing Benchmarks: What to Track email optimization
1 min read
Fix Your Funnel: High Ad Leads vs. Poor Email ROI | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:42:26 PM

