5 min read
2026 Guide : iOS Privacy & First-Party Tracking
Apple's Privacy Changes and Marketing Attribution : Is Wicked Reports Affected?
You have heard about the industry-wide shift caused by Apple's App Tracking Transparency framework and the steady evolution of its privacy stack. Every year another Apple update lands, and every year advertisers ask the same question: does this break my tracking?
If you use Wicked Reports, the short answer is no. Here is the long answer, and why the reason matters more than any single iOS version.