5 min read
How CBazaar Acquired 127% More New Customers on Meta While Spending 17% Less
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HOW CBAZAAR ACQUIRED 127% MORE NEW CUSTOMERS ON META WHILE SPENDING 17% LESS
In high-ticket, low-frequency industries like wedding and occasion fashion, the traditional funnel is broken. You cannot rely on repeat purchases to rescue a high acquisition cost, because customers only buy a few outfits in a lifetime. You have to win the new customer on Meta, profitably, and prove it. Here is how CBazaar did exactly that.