2 min read
Cohort Analysis: Tracking Long-Term Revenue & LTV | Wicked Reports
Wicked Reports Cohort Analysis: Tracking LTV and Days to Break Even
Understanding how much money your leads continue to spend with you is an extremely important data point.
In 2025, where immediate front-end ROI is often negative, the ONLY way to make profitable scaling decisions is by identifying if Leads found through Source A spend significantly more money faster than Leads from source B. This long-term profitability must dictate your budget allocation.