4 min read

Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem

3 min read

Marketing Success Isn’t Luck — It’s a System

8 min read

Attribution Isn’t Your Problem. Decisions Are.

5 min read

Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)

3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

3 min read

Why View-Through Conversions Are Dangerous for Your Ad Budget

4 min read

Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

1 min read

Wicked Reports Advanced Clicks API: How to Map Attribution to Goals

By Scott Desgrosseilliers on Mar 3, 2021 11:51:06 AM

Wicked Reports is designed to follow users across devices by tracking clicks, leads, email opens, purchases, and other user action.

Topics: New features first click last click clicks Outbound API Conversion API Top of Funnel Strategy
2 min read

Automated ROI & LTV Email Reporting | Wicked Reports

By Scott Desgrosseilliers on Feb 24, 2021 9:20:23 AM

Wicked Reports Automation: Get Critical Multi-Touch ROI Data Delivered Automatically

Daily, weekly, or monthly delivery of your true ROI, Customer Lifetime Value (LTV), and multi-touch attribution reports is now an essential part of an efficient marketing stack. Automate delivery of reports customized for your most important campaigns directly to your inbox.

A quick, one-time setup is all it takes. Check the video below for step-by-step instructions on setting up report delivery. Look for the "Email Me This Report" button at the top of any major report in your Wicked Dashboard (ROI Reports, First Click, LTV Cohorts, etc.) to start your automated delivery.

Topics: Wicked Reports Setup FAQs wicked reports data Automated ROI reporting Wicked Reports email multi-touch attribution reports LTV data custom reports email
1 min read

Wicked Improvements We Can't Wait To Share

By Scott Desgrosseilliers on Feb 15, 2021 10:26:01 AM

Wicked Reports is growing! We are working our tails off to provide the best possible marketing attribution data and ROI for our customers. Watch the video below to find out how we're doing it!

Topics: New features broadcast email Tools and Tips ready-made reports wicked reports data
1 min read

Wicked Improvement: Google Audience Tracking

By Scott Desgrosseilliers on Feb 3, 2021 9:57:00 AM

Wicked Reports is excited to announce a change to Google Ads tracking inside our dashboard!

Topics: AdWords Google Ad Manager return on investment wicked reports data
1 min read

Outbound API with Wicked Reports

By Scott Desgrosseilliers on Oct 19, 2020 7:24:22 AM

One of the features that our clients have been asking for is the ability to export data for additional analysis in Google Data Studios, spreadsheets, or other BI tools.

You asked, and we listened.

Announcing the newest feature of Wicked Reports - complete data flexibility using an outbound API for easy export of clicks, leads and orders..
Want to see how Wicked attributed all your orders? Done!
Want to see all of the clicks for your leads? Piece of cake!
Want to see all of your leads and how they are attributed? No problem!

If you are a data nerd or you just like to see your data in a certain way... you can now export all the data from your marketing channels that Wicked Reports makes available in one place... to wherever you want.

Your data. Accessible. Useable. Practical.

If you're already a Wicked Reports client, you can check out the Outbound API endpoints at https://docs.wickedreports.com/.

Topics: Outbound API
2 min read

Wicked Reports Voted a Top 30 App By hubspot users

By Scott Desgrosseilliers on Aug 10, 2020 1:19:10 PM

Wicked Reports Voted a HubSpot Top 30 App for 2024

Wicked Reports was honored to be voted a HubSpot Top 30 App by their customers! This achievement continues to affirm our commitment to accurate attribution and the vital role our integration plays in the HubSpot ecosystem.

Wicked Reports and HubSpot partner together to provide all your marketing on one platform and a practical metrics dashboard to track your sales and marketing effectiveness.

This means you can stop wasting money on ads, focus your advertising spend on channels that actually work, and not miss any data or revenue that you might otherwise overlook.  

The HubSpot App Marketplace features third-party tools from all around the world that HubSpot customers can integrate into their business to help them succeed and grow.

The Wicked Reports App brings clients ultimate clarity and detailed customer journey data, ensuring that you have accurate marketing data to make the best decisions possible. 

With the rapidly growing number of integrations (now often exceeding 1,500 apps) on the HubSpot Marketplace, this recognition remains a huge milestone for Wicked Reports as it shows HubSpot clients recognize our passion for tracking sales with precision, and the value of our service.

We continue to give you accurate attribution, so you can optimize your spending accordingly and get full access to your customers’ journey from their first click to their last. 

This award has given us confidence that we are providing what is needed for businesses advertising online to not only succeed, but thrive!

Topics: Wicked Reports sales attribution HubSpot multi-touch attribution Marketing Attribution ad spend optimization HubSpot App Marketplace
13 min read

Marketing Attribution 2020: Tracking ROI & LTV Across Platforms

By Scott Desgrosseilliers on Jun 1, 2020 9:19:02 AM

Marketing attribution is the art of identifying those channels, campaigns, and individual ads that contributed to a single conversion.

Topics: Wicked Reports attribution models multi-touch attribution Marketing Attribution ROI Tracking ecommerce tracking LTV calculation
1 min read

New Mission Control Report: Scalable ROI with Google & Wicked

By Scott Desgrosseilliers on May 27, 2020 1:42:29 PM

Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.

Topics: New Feature Announcement Google Analytics ROI marketing attribution ROI ROI Tracking
17 min read

How to Track the ROI of Your Digital Marketing: 2025 Guide

By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM

How to Track the ROI of Your Digital Marketing: A Guide to Measuring Net Profit and LTV

In today’s multi-channel environment, industry analysts estimate that up to 44% of digital advertising spend is wasted due to inaccurate attribution, exacerbated by the shift to privacy-first data models.

Topics: Wicked Reports ROI customer lifetime value LTV HubSpot multi-touch attribution digital marketing ROI track ROI calculate marketing ROI digital marketing ROI 2026 marketing attribution solutions
2 min read

8 New Marketing ROI Tracking Fields: New CPA & Subscription Metrics

By Scott Desgrosseilliers on Mar 26, 2020 11:54:56 AM

Wicked Reports just upgraded the ROI report March 26th 2020, here are the highlights:

Topics: Blog marketing attribution ROI new customer CPA marketing attribution for subscriptions