4 min read


By Scott Desgrosseilliers on Feb 28, 2020 11:39:58 AM

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Knowing and understanding your marketing data helps you:

  • Stop “spray and pray” marketing. With Wicked Reports you won’t have to guess or take stabs in the dark. When you can see the exact impact of each marketing campaign, you can see exactly what works and what doesn’t. You can learn from your mistakes and build on what’s working.
  • Stay focused on the metrics that matter. Modern marketers have access to so much data that it can be hard to know what’s important and what isn’t. Wicked Reports helps you stay focused on what’s important — the ROI of each marketing campaign. By focusing on real results — revenue, customers, and orders — you can avoid being distracted by vanity metrics and other statistics with little correlation to your bottomline.
  • Invest your time wisely. When you invest your time into a marketing campaign, you’re missing the opportunity to invest it elsewhere. If you invest your time into a marketing opportunity that returns 20% and you could have invested it into a marketing campaign that returned 200%, you just cost your business 180% of the ROI it could have had.
  • Save on marketing and advertising spend. When you can see exactly how well each paid ad performs, when you can see the exact impact on your business in terms of revenue, you know which ads you should kill off and which ones you should invest more into.
  • Piece together your business’s unique growth plan. As Wicked Reports reveals the true ROI of each marketing campaign, and shows you where your best customers are coming from, your business’s growth plan becomes clear.

This last point deserves a bit more attention because it gets to the core of why marketing is so important to your business… effective marketing creates customers and helps your business grow.

But, to create marketing processes that grow your company, you need to know:

  • Which marketing channels are most effective for reaching your target market. You need to be able to see how effective each ad is at attracting leads.
  • The messaging and nurture process that works. You need to be able to see how effective each email message is. You need to know how well your automated follow up is working.
  • What marketing or advertising brings your leads back to your site and converts them into paying customers. You need to find the exact marketing customers are clicking on before they become customers.

You need to know what’s working.

Only then, when you can see exactly what’s working and exactly how well it’s working, are you able to identify and assemble marketing processes that find high-value leads, nurture them with the perfect message for where they are in the customer journey, and then converts them into a paying customer.

When you’re able to do this, your marketing improves dramatically:

  • The ROI of your ad spend increases.
  • Your sales cycle shortens.
  • Your conversion rate improves.
  • Your business creates more of the high lifetime value customers that fuel growth with big, repeat purchases.
  • Your word of mouth marketing increases because you’re finding more of your ideal customers who love your solution. They make recommendations and referrals cutting your advertising costs and creating a viral growth effect — each new customer brings in more new customers.

This kind of marketing process creates snowballing business growth. It’s what we’re all after.

It all starts with data. You need to be able to see what is working which is exactly what Wicked Reports does for you.

Wicked Reports shows you:

  • The exact amount of revenue each lead generation campaign creates so you know which marketing channels and ads are the most effective for reaching your target marketing and making them aware of your solution.
  • Which email campaigns are most effective at nurturing your leads and getting them to come back to your site to make a purchase.
  • What the “last click” is before a customer’s first purchase and every purchase after that. See what marketing is most effective at creating the “tipping point” that finally motivates someone to make a purchase.

Once this data is accessible to you, the path forward becomes crystal clear.