When you look at your marketing attribution dashboard, do you feel a surge of confidence or a chill of doubt?

The Wall Every Scaling DTC Brand Hits

Scaling an e-commerce brand past the $5 million revenue mark introduces a challenging new problem, often referred to as The 8-Figure Attribution Trap.

wicked reports: get accurate roi on pinterest ads

It's new! Pinterest cost integration is available now with Wicked Reports.

First party attribution data from Wicked Reports captures the entire buying cycle of leads generated from all your marketing activities. The tricky part with Pinterest is that these leads are often in the research phase and can take a long time to buy. Other marketing activities may help generate the sale, but you want to attribute that sale back to Pinterest for the most accurate ROI possible

The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!

I couldn’t help but wonder - is this a good thing for brands?

iOS 26 and Tracking Parameters: What Performance Marketers Need to Know

The release of iOS 26 has raised alarm bells across the digital marketing community. For performance marketers, agencies, and data analysts, the fear is always the same: "Will my tracking break, and will I lose visibility into what's really driving results?"

The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!

I couldn’t help but wonder - is this a good thing for brands?

Getting new customers can feel like a significant challenge when running a digital marketing agency, right? It is tough. You are not just trying to convince someone totally new to choose your client's product; you are often working with customer data that mixes everyone together.

Is New Customer Growth Killing Your Profit? A Guide to Mastering nCAC

Getting new customers is exciting, right? It feels like growth. But are those new customers actually helping your bottom line, or are the new customer acquisition costs eating into profits? Figuring out your real new customer acquisition cost is essential because it tells you exactly how much your organization spends to bring in each brand new buyer. Without this number, you're basically flying blind with your marketing budget and overall business strategy.

Stop Wasting Your Marketing Budget: Master Marketing Attribution

You've probably heard the old saying: "Half my marketing is wasted. I just don't know which half." It's a classic line, born from a time when marketers puzzled over newspaper and catalog ad results. You'd think things would be totally different now with all our digital tools, right?

Marketing attribution models are now a crucial tool for businesses looking to optimize their marketing strategy and maximize return on investment. As a marketer with years of experience, I've seen how these models can transform decision-making processes and drive real results. Understanding and implementing marketing attribution models can be a complex task. Especially for those new to the concept.