Getting new customers is exciting, right? It feels like growth. But are those new customers actually helping your bottom line, or are the new customer acquisition costs eating into profits? Figuring out your real new customer acquisition cost is essential because it tells you exactly how much your organization spends to bring in each brand new buyer. Without this number, you're basically flying blind with your marketing budget and overall business strategy.

You've probably heard the old saying: "Half my marketing is wasted. I just don't know which half." It's a classic line, born from a time when marketers puzzled over newspaper and catalog ad results. You'd think things would be totally different now with all our digital tools, right?

Marketing attribution models are now a crucial tool for businesses looking to optimize their marketing strategy and maximize return on investment. As a marketer with years of experience, I've seen how these models can transform decision-making processes and drive real results. Understanding and implementing marketing attribution models can be a complex task. Especially for those new to the concept.

Are you wondering about the future of online shopping? Or perhaps you are asking if now is the right time to learn about AI in ecommerce?

Ever felt confused when your Facebook ad spend doesn't seem to line up with the sales you're seeing? You're not alone, as many marketers find themselves puzzled over this. This is where Facebook conversion attribution comes into play, offering clarity and insight.

Feeling lost in the maze of online advertising? You're pouring money into Google Ads, but are you truly seeing the return on your investment? Google Ads conversion tracking is the key, but setting it up and using it effectively can be tricky. It helps connect the dots between ad spend and actual results.

We have heard people recently asking if they should use Wicked Reports, Blotout, or Elevar.

Running an e-commerce business is tough. You pour your heart into crafting the perfect products, building a beautiful website, and running compelling marketing campaigns. So many moving pieces require precise coordination in digital e-commerce, but at some point, you will be faced with making data-backed choices to level up.

As digital marketers, we've all been there. You're staring at Google Analytics, trying to make sense of the jumbled mess of data, and frankly, feeling frustrated. Google Analytics attribution can feel impossible, especially with all the recent changes.

For digital marketers using Meta ads, algorithm problems are a common headache. These issues aren't just annoying; they can significantly impact ad targeting and your bottom line. Understanding and addressing these problems is crucial for success with paid media and reaching your target audience. This article breaks down common symptoms, explains why they happen, and provides actionable steps to overcome them.