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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

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Stop Wasting 40% of Ad Spend on Existing Customers

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The Hidden Cost of Bad Attribution: Quantify the Risk

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The Retargeting Trap: More New Customers on Half the Spend

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Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!

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Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth

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How Huha Scaled from $1M to $30M Escaping the 8Figure Attribution Trap

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When to Use Last Click Attribution for Ecommerce Marketing

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Pinterest Integration Release - Wicked Reports Product Update

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Meta Is Pushing Advantage+ Campaigns Relentlessly

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Product Update: Customizable Columns

By Scott Desgrosseilliers on Aug 20, 2021 2:49:58 PM

Your unique business requires a thousand daily unique decisions. And, when you're using Wicked Reports to make your marketing decisions (like scaling, killing, or chilling ad spend), you've got a ton of data at your fingertips. Now, there is a powerful and easy way to customize how you see your data arranged using the popular Custom Columns feature.

Topics: Wicked Reports ROI Report Marketing Attribution Data-Driven Decisions ad spend optimization User Interface (UI) Update Dashboard Customization Real-Time Updates
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2020 Product Update - Enhanced ROI Report & Linear Attribution

By Scott Desgrosseilliers on Jan 7, 2020 4:52:04 PM

Based on your feedback, we have made significant enhancements to the ROI report including Linear Attribution.

Topics: ROI Report Linear Attribution
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7 Exciting New Enhancements to the ROI Report

By Scott Desgrosseilliers on Feb 17, 2017 4:41:54 PM

The ROI Report was already the most powerful marketing metrics report anywhere in the market.

Topics: New Feature Announcement ROI Report
4 min read

Here's the Most Powerful ROI Report You'll Ever See

By Scott Desgrosseilliers on Nov 4, 2016 4:09:40 PM

Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.

Topics: Wicked Reports ROI Report WickedSmartz intelligent analytics interface Customer Journey Tracking Full-Impact Attribution