2 min read
The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook
Apr 27, 2026 by Scott Desgrosseilliers
2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read
Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
4 min read
Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
5 min read
Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
Mar 2, 2026 by Scott Desgrosseilliers
4 min read
Why One KPI Is Breaking Your Marketing (And What to Do Instead)
Feb 23, 2026 by Scott Desgrosseilliers
3 min read
Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
Feb 16, 2026 by Scott Desgrosseilliers
3 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
Feb 9, 2026 by Scott Desgrosseilliers
4 min read
Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
2 min read
Product Update: Customizable Columns
By Scott Desgrosseilliers on Aug 20, 2021 2:49:58 PM
Customize Your ROI Columns: Tailor Data Views for Your Business Needs
Your unique business requires a thousand daily unique decisions. And, when you're using Wicked Reports to make your marketing decisions (like scaling, killing, or chilling ad spend), you've got a ton of data at your fingertips. Now, there is a powerful and easy way to customize how you see your data arranged using the popular Custom Columns feature.
Topics: Wicked Reports ROI Report Marketing Attribution Data-Driven Decisions ad spend optimization User Interface (UI) Update Dashboard Customization Real-Time Updates
1 min read
2020 Product Update - Enhanced ROI Report & Linear Attribution
By Scott Desgrosseilliers on Jan 7, 2020 4:52:04 PM
Based on your feedback, we have made significant enhancements to the ROI report including Linear Attribution.
Topics: ROI Report Linear Attribution
5 min read
Mailchimp Attribution: Track Email ROI & Sales | Wicked Reports
By Scott Desgrosseilliers on Oct 8, 2018 10:32:09 AM
Mailchimp ROI Tracking: How to Attribute Sales to Your Email Campaigns
MailChimp and Wicked Reports. Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your MailChimp leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.
Topics: MailChimp Email ROI ROI Report ROI Key Email Marketing Benchmarks: What to Track
4 min read
7 Exciting New Enhancements to the ROI Report
By Scott Desgrosseilliers on Feb 17, 2017 4:41:54 PM
The ROI Report was already the most powerful marketing metrics report anywhere in the market.
Topics: New Feature Announcement ROI Report
4 min read
The Most Powerful ROI Report for Marketing Attribution
By Scott Desgrosseilliers on Nov 4, 2016 4:09:40 PM
The Most Powerful ROI Report You’ll Ever See
Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.

