4 min read
How Huha Scaled from $1M to $30M: Escaping the 8-Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
7 min read
Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
5 min read
How to Use First Click Attribution To Optimize Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
5 min read
Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
8 min read
iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
Oct 7, 2025 by Scott Desgrosseilliers
5 min read
Meta is pushing Advantage+ campaigns relentlessly.
Jun 10, 2025 by Scott Desgrosseilliers
14 min read
Calculate Your TRUE New Customer Acquisition Cost (NCAC)
May 16, 2025 by Scott Desgrosseilliers
12 min read
Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
16 min read
Stop Wasting Your Marketing Budget: Master Marketing Attribution
Apr 26, 2025 by Scott Desgrosseilliers
8 min read
Exploring AI Ecommerce Trends: What's Changing in 2025?
Mar 26, 2025 by Scott Desgrosseilliers
2 min read
Product Update: Customizable Columns
By Scott Desgrosseilliers on Aug 20, 2021 2:49:58 PM
Your unique business requires a thousand daily unique decisions. And, when you're using Wicked Reports to make your marketing decisions (like scaling, killing, or chilling ad spend), you've got a ton of data at your fingertips. Now, there is a powerful and easy way to customize how you see your data arranged using the popular Custom Columns feature.
Topics: Wicked Reports ROI Report Marketing Attribution Data-Driven Decisions ad spend optimization User Interface (UI) Update Dashboard Customization Real-Time Updates
1 min read
2020 Product Update - Enhanced ROI Report & Linear Attribution
By Scott Desgrosseilliers on Jan 7, 2020 4:52:04 PM
Based on your feedback, we have made significant enhancements to the ROI report including Linear Attribution.
Topics: ROI Report Linear Attribution
4 min read
7 Exciting New Enhancements to the ROI Report
By Scott Desgrosseilliers on Feb 17, 2017 4:41:54 PM
The ROI Report was already the most powerful marketing metrics report anywhere in the market.
Topics: New Feature Announcement ROI Report
4 min read
Here's the Most Powerful ROI Report You'll Ever See
By Scott Desgrosseilliers on Nov 4, 2016 4:09:40 PM
Before you read about the new ROI Report from Wicked Reports, ask yourself a couple of questions.

