9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
4 min read
Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
5 min read
Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
Mar 2, 2026 by Scott Desgrosseilliers
4 min read
Why One KPI Is Breaking Your Marketing (And What to Do Instead)
Feb 23, 2026 by Scott Desgrosseilliers
3 min read
Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
Feb 16, 2026 by Scott Desgrosseilliers
3 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
Feb 9, 2026 by Scott Desgrosseilliers
4 min read
Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
4 min read
Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
7 min read
Facebook Ads vs. Google Ads in 2025: Attribution & ROI Compared
By Katie Switzer on Dec 2, 2025 9:00:21 AM
Facebook Ads vs. Google Ads: Which Delivers the Best Marketing ROI?
Whether you are currently running digital ads or thinking about it, you need to consider all the pros and cons for using different advertising platforms.
Topics: Wicked Reports Facebook ads Google Ads Paid Social Media eCommerce Advertising ad platforms comparison paid search machine learning ads
4 min read
Solving Meta Algorithm Problems: Impact on Tech and Ads
By Scott Desgrosseilliers on Feb 10, 2025 6:34:56 PM
Solving Meta Algorithm Problems: The Impact on Tech and Ads
For digital marketers using Meta ads, algorithm problems are a common headache. These issues aren't just annoying; they can significantly impact ad targeting and your bottom line. Understanding and addressing these problems is crucial for success with paid media and reaching your target audience. This article breaks down common symptoms, explains why they happen, and provides actionable steps to overcome them.

