2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

Jan 16, 2026 by Scott Desgrosseilliers

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

Jan 14, 2026 by Scott Desgrosseilliers

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

Jan 13, 2026 by Scott Desgrosseilliers

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

Jan 12, 2026 by Scott Desgrosseilliers

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

Jan 9, 2026 by Scott Desgrosseilliers

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

Jan 8, 2026 by Scott Desgrosseilliers

2 min read

How to Double New Customers While Reducing Ad Spend

Jan 6, 2026 by Scott Desgrosseilliers

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

Dec 31, 2025 by Scott Desgrosseilliers

4 min read

The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)

Dec 29, 2025 by Scott Desgrosseilliers

4 min read

The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive

Dec 26, 2025 by Scott Desgrosseilliers

4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

Dec 24, 2025 by Scott Desgrosseilliers

4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

Dec 22, 2025 by Scott Desgrosseilliers

4 min read

The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias

Dec 19, 2025 by Scott Desgrosseilliers

4 min read

Stop Wasting 40% of Ad Spend on Existing Customers

Dec 17, 2025 by Scott Desgrosseilliers

4 min read

The Hidden Cost of Bad Attribution: Quantify the Risk

Dec 15, 2025 by Scott Desgrosseilliers

4 min read

The Retargeting Trap: More New Customers on Half the Spend

Dec 12, 2025 by Scott Desgrosseilliers

2 min read

Upgraded New Lead Attribution: Track True ROI Better

By Scott Desgrosseilliers on Jun 20, 2018 9:16:11 AM

Upgraded New Lead Attribution: Insights for Better ROI

We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.

Topics: New Feature Announcement Wicked Reports 2.0 marketing ROI marketing ROI optimization new lead generation tracking lead attribution new lead tracking

3 min read

How to Use the Sales Velocity Report to Scale Ad Decisions

By Scott Desgrosseilliers on Apr 12, 2017 3:55:46 PM

"I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month."

Topics: Sales Velocity Report New Lead Sales Velocity new lead tracking profitable scaling

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