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Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem

Mar 23, 2026 by Scott Desgrosseilliers

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Marketing Success Isn’t Luck — It’s a System

Mar 16, 2026 by Scott Desgrosseilliers

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Attribution Isn’t Your Problem. Decisions Are.

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Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

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Why One KPI Is Breaking Your Marketing (And What to Do Instead)

Feb 23, 2026 by Scott Desgrosseilliers

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Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

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Why View-Through Conversions Are Dangerous for Your Ad Budget

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Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

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Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

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Setting the Intention: How AI is Automating the 5 Forces of Marketing

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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

Jan 14, 2026 by Scott Desgrosseilliers

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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

Jan 13, 2026 by Scott Desgrosseilliers

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Why nCAC is the Only Metric That Matters for Your Growth Budget

Jan 12, 2026 by Scott Desgrosseilliers

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The North Star Strategy: Proving Agency Impact via Attribution

Jan 9, 2026 by Scott Desgrosseilliers

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Why High Meta ROAS Doesn't Always Equal More Revenue

Jan 8, 2026 by Scott Desgrosseilliers

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How to Double New Customers While Reducing Ad Spend

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New wicked feature: first click sales velocity

By Scott Desgrosseilliers on Jun 6, 2021 12:23:00 PM

Do you run a marketing funnel that does not involve an email opt-in step?

Topics: Predictive Behaviors report value over time Wicked Reports sales cycle Sales Velocity Report First Click Sales Velocity e-commerce sales funnel paid ad optimization

3 min read

How to Use the Sales Velocity Report to Scale Ad Decisions

By Scott Desgrosseilliers on Apr 12, 2017 3:55:46 PM

"I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month."

Topics: Sales Velocity Report New Lead Sales Velocity new lead tracking profitable scaling

1 min read

Why Should You Care About Sales Velocity?

By Scott Desgrosseilliers on Feb 10, 2017 3:51:11 PM

How long does it take for a prospect to make their first purchase?

Topics: Sales Velocity Report

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