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Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
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Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
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The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
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Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
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How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
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Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
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The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
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The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
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Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
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The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
By Scott Desgrosseilliers on Jan 8, 2026 8:45:00 AM
Why Your Meta ROAS is High but Your Revenue is Flat
Topics: Wicked Reports Meta Ads ecommerce marketing ROAS Optimization Return on Ad Spend (ROAS) Ad Spend ROI marketing attribution solutions
17 min read
How to Track the ROI of Your Digital Marketing: 2025 Guide
By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM
How to Track the ROI of Your Digital Marketing: A Guide to Measuring Net Profit and LTV
In today’s multi-channel environment, industry analysts estimate that up to 44% of digital advertising spend is wasted due to inaccurate attribution, exacerbated by the shift to privacy-first data models.
Topics: Wicked Reports ROI customer lifetime value LTV HubSpot multi-touch attribution digital marketing ROI track ROI calculate marketing ROI digital marketing ROI 2026 marketing attribution solutions
1 min read
Hello, Next-Level Mastermind Member! | Wicked Reports
By Scott Desgrosseilliers on Jan 17, 2016 11:19:06 AM
Hello, Next-Level Mastermind Member!
Thanks for clicking on the link below my Next Level Mastermind forum signature.

