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5 min read

When to Use Last Click Attribution for Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
7 min read

Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
5 min read

How to Use First Click Attribution To Optimize  Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
5 min read

Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
5 min read

Meta Is Pushing Advantage+ Campaigns Relentlessly
Nov 26, 2025 by Scott Desgrosseilliers
8 min read

iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
Oct 7, 2025 by Scott Desgrosseilliers
5 min read

Meta is pushing Advantage+ campaigns relentlessly.
Jun 10, 2025 by Scott Desgrosseilliers
14 min read

Calculate Your TRUE New Customer Acquisition Cost (NCAC)
May 16, 2025 by Scott Desgrosseilliers
12 min read

Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
16 min read

Stop Wasting Your Marketing Budget: Master Marketing Attribution
Apr 26, 2025 by Scott Desgrosseilliers
6 min read

How the Pros Report PPC Success
Apr 2, 2025 by Scott Desgrosseilliers
8 min read

Exploring AI Ecommerce Trends: What's Changing in 2025?
Mar 26, 2025 by Scott Desgrosseilliers
5 min read

Optimize ROI with Facebook Conversion Attribution
Mar 19, 2025 by Scott Desgrosseilliers
7 min read

Enhancing Google Ads Performance
Mar 12, 2025 by Scott Desgrosseilliers
3 min read

A High Level Comparison between Wicked Reports, Elevar, and Blotout
Mar 5, 2025 by Scott Desgrosseilliers
6 min read

Boost Your Sales with E-commerce Marketing Analytics
Mar 5, 2025 by Scott Desgrosseilliers
7 min read

Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?

By Katie Switzer on Dec 2, 2025 9:00:21 AM

Whether you are currently running digital ads or thinking about it, you need to consider all the pros and cons for using different advertising platforms.

Topics: Wicked Reports Facebook ads Google Ads Paid Social Media eCommerce Advertising ad platforms comparison paid search machine learning ads
6 min read

Expert Advertiser Secrets to Optimize Google Ads for Increased ROI

By Katie Switzer on Mar 31, 2022 2:25:58 AM

If you aren’t optimizing your Google Ads campaigns, you might as well throw your advertising budget into a flaming dumpster.

Topics: Wicked Reports Google Ads Marketing Attribution Software machine learning ads Predictive Behavior Report Return on Investment (ROI) Kill-Chill-Scale Return on Ad Spend (ROAS) Competitive Research
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