5 min read
When to Use Last Click Attribution for Ecommerce Marketing
Ecommerce brands need to know: What content convinced a new customer to take that final click and buy?
This is exactly what the Last Click Attribution Model does. It makes it easy to accurately depict the data about high performing or non-performing marketing content. Once you know this, you can kill the poor performing campaigns and scale the high performing ones.
Increasing ROI is much easier with accurate attribution data, especially insights into the last clicks that customers make before a purchase.
Topics: Wicked Reports Marketing Attribution Data marketing ROI paid advertising last click attribution eCommerce Marketing Attribution Bottom-of-Funnel Sales Velocity
4 min read
Find Hidden ROAS
Did you know you can find hidden ROAS by customizing your last click attribution to use different customer journey clicks?
Many times, valuable Ad clicks get lost in the sea of clicks a contact may make. This means that at first glance your ROI and ROAS may look lower than you hoped.