5 min read
Last Click Attribution for Ecommerce: When & How to Use It
Ecommerce brands need to know: What content convinced a new customer to take that final click and buy?
This is exactly what the Last Click Attribution Model does. It makes it easy to accurately depict the data about high performing or non-performing marketing content. Once you know this, you can kill the poor performing campaigns and scale the high performing ones.
Increasing ROI is much easier with accurate attribution data, especially insights into the last clicks that customers make before a purchase.
Topics: Wicked Reports Marketing Attribution Data marketing ROI paid advertising last click attribution eCommerce Marketing Attribution Bottom-of-Funnel Sales Velocity
4 min read
How to Find Hidden ROAS: Uncovering Missed Ad Revenue
Did you know you can find hidden ROAS by customizing your last click attribution to use different customer journey clicks?
Many times, valuable Ad clicks get lost in the sea of clicks a contact may make. This means that at first glance your ROI and ROAS may look lower than you hoped.
Topics: Wicked Reports Marketing Attribution marketing ROI Cross-Channel Attribution last click attribution Hidden ROAS
2 min read
Leads Take Time To Buy
“I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month.”
“I stuck with an email offer that worked great although those leads took much longer to convert.”
One of these marketers understands the value of knowing how long it takes to convert a prospect into a customer. He can market smarter, report results accurately, and get the best ROI,