4 min read
Why ROAS Alone Is Hurting Your Marketing Growth
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Why One KPI Is Breaking Your Marketing (And What to Do Instead)
Most marketing teams are obsessed with one question: how are we doing? It sounds reasonable. It is also one of the fastest ways to stall your growth, because "doing" what, exactly? When an entire company rallies around a single KPI, and that KPI is almost always ROAS, you create one behavior: optimize the bottom of the funnel forever. And that is how growth quietly dies.