4 min read
How Huha Scaled from $1M to $30M: Escaping the 8-Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
7 min read
Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
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How to Use First Click Attribution To Optimize Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
5 min read
Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
8 min read
iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
Oct 7, 2025 by Scott Desgrosseilliers
5 min read
Meta is pushing Advantage+ campaigns relentlessly.
Jun 10, 2025 by Scott Desgrosseilliers
14 min read
Calculate Your TRUE New Customer Acquisition Cost (NCAC)
May 16, 2025 by Scott Desgrosseilliers
12 min read
Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
16 min read
Stop Wasting Your Marketing Budget: Master Marketing Attribution
Apr 26, 2025 by Scott Desgrosseilliers
8 min read
Exploring AI Ecommerce Trends: What's Changing in 2025?
Mar 26, 2025 by Scott Desgrosseilliers
5 min read
Pinterest Integration Release - Wicked Reports Product Update
By Scott Desgrosseilliers on Nov 28, 2025 8:31:40 AM
wicked reports: get accurate roi on pinterest ads
It's new! Pinterest cost integration is available now with Wicked Reports.
First party attribution data from Wicked Reports captures the entire buying cycle of leads generated from all your marketing activities. The tricky part with Pinterest is that these leads are often in the research phase and can take a long time to buy. Other marketing activities may help generate the sale, but you want to attribute that sale back to Pinterest for the most accurate ROI possible
Topics: Wicked Reports roas First-Party Data Marketing Attribution Pinterest Ads ROI Attribution Window
8 min read
iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
By Scott Desgrosseilliers on Oct 7, 2025 10:45:24 AM
The release of iOS 26 has raised alarm bells across the digital marketing community. For performance marketers, agencies, and data analysts, the fear is always the same: "Will my tracking break, and will I lose visibility into what's really driving results?"
Topics: shopify data analytics nCAC Apple Privacy First-Party Data Advanced Signal iOS 26 Tracking Parameters
3 min read
A High Level Comparison between Wicked Reports, Elevar, and Blotout
By Scott Desgrosseilliers on Mar 5, 2025 6:09:11 PM
We have heard people recently asking if they should use Wicked Reports, Blotout, or Elevar.
Topics: attribution windows Attribution Health multi-touch attribution First-Party Data Marketing Attribution Data Compliance
2 min read
Any Click Search
By Andy Nadler on Jul 5, 2022 1:06:06 PM
Did you know that with Wicked Reports, you can find every contact or customer that has clicked any given ad?
Topics: Wicked Reports multi-touch attribution First-Party Data Marketing Attribution Meta Ads, Customer Journey Ad Click Tracking Any Click Search ROAS Optimization
3 min read
1st Party Data
By Scott Desgrosseilliers on Mar 2, 2020 4:08:20 PM
First-party data (1PD) is the data you have collected, you own, and you manage. It represents a direct, trusted, and legally compliant relationship with the consumer, which is why it is now the single most powerful asset in modern marketing.
Owning 1PD freedom to create your own segments and lookalike audiences, unaffected by browser changes.Owning first-party data also gives you the freedom to create your own segments and profiles based on the unique consumer data you have on hand. First-party data is considered to be more valuable and relevant through its specificity and quality compared to second or third- party data.

