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How Huha Scaled from $1M to $30M: Escaping the 8-Figure Attribution Trap

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When to Use Last Click Attribution for Ecommerce Marketing

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Pinterest Integration Release - Wicked Reports Product Update

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Meta Is Pushing Advantage+ Campaigns Relentlessly

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iOS 26 and Tracking Parameters: What Performance Marketers Need to Know

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Meta is pushing Advantage+ campaigns relentlessly.

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Calculate Your TRUE New Customer Acquisition Cost (NCAC)

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Is New Customer Growth Killing Your Profit? Master NCAC!

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Stop Wasting Your Marketing Budget: Master Marketing Attribution

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How the Pros Report PPC Success

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Exploring AI Ecommerce Trends: What's Changing in 2025?

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Pinterest Integration Release - Wicked Reports Product Update

By Scott Desgrosseilliers on Nov 28, 2025 8:31:40 AM

wicked reports: get accurate roi on pinterest ads

It's new! Pinterest cost integration is available now with Wicked Reports.

First party attribution data from Wicked Reports captures the entire buying cycle of leads generated from all your marketing activities. The tricky part with Pinterest is that these leads are often in the research phase and can take a long time to buy. Other marketing activities may help generate the sale, but you want to attribute that sale back to Pinterest for the most accurate ROI possible

Topics: Wicked Reports roas First-Party Data Marketing Attribution Pinterest Ads ROI Attribution Window
8 min read

iOS 26 and Tracking Parameters: What Performance Marketers Need to Know

By Scott Desgrosseilliers on Oct 7, 2025 10:45:24 AM

The release of iOS 26 has raised alarm bells across the digital marketing community. For performance marketers, agencies, and data analysts, the fear is always the same: "Will my tracking break, and will I lose visibility into what's really driving results?"

Topics: shopify data analytics nCAC Apple Privacy First-Party Data Advanced Signal iOS 26 Tracking Parameters
3 min read

A High Level Comparison between Wicked Reports, Elevar, and Blotout

By Scott Desgrosseilliers on Mar 5, 2025 6:09:11 PM

We have heard people recently asking if they should use Wicked Reports, Blotout, or Elevar.

Topics: attribution windows Attribution Health multi-touch attribution First-Party Data Marketing Attribution Data Compliance
2 min read

Any Click Search

By Andy Nadler on Jul 5, 2022 1:06:06 PM

Did you know that with Wicked Reports, you can find every contact or customer that has clicked any given ad?

Topics: Wicked Reports multi-touch attribution First-Party Data Marketing Attribution Meta Ads, Customer Journey Ad Click Tracking Any Click Search ROAS Optimization
3 min read

1st Party Data

By Scott Desgrosseilliers on Mar 2, 2020 4:08:20 PM

First-party data (1PD) is the data you have collected, you own, and you manage. It represents a direct, trusted, and legally compliant relationship with the consumer, which is why it is now the single most powerful asset in modern marketing.

Owning 1PD freedom to create your own segments and lookalike audiences, unaffected by browser changes.Owning first-party data also gives you the freedom to create your own segments and profiles based on the unique consumer data you have on hand. First-party data is considered to be more valuable and relevant through its specificity and quality compared to second or third- party data.

Topics: First-Party Data Marketing Attribution CRM conversion tracking 1PD strategy cookieless future 3rd party data definition first-party data advantages data privacy compliance Wicked Reports 1st party data