wicked reports: get accurate roi on pinterest ads

It's new! Pinterest cost integration is available now with Wicked Reports.

First party attribution data from Wicked Reports captures the entire buying cycle of leads generated from all your marketing activities. The tricky part with Pinterest is that these leads are often in the research phase and can take a long time to buy. Other marketing activities may help generate the sale, but you want to attribute that sale back to Pinterest for the most accurate ROI possible

iOS 26 and Tracking Parameters: What Performance Marketers Need to Know

The release of iOS 26 has raised alarm bells across the digital marketing community. For performance marketers, agencies, and data analysts, the fear is always the same: "Will my tracking break, and will I lose visibility into what's really driving results?"

We have heard people recently asking if they should use Wicked Reports, Blotout, or Elevar.

Did you know that with Wicked Reports, you can find every contact or customer that has clicked any given ad?

The Complete Guide to 1st Party Data: Why It’s Your Most Valuable Asset

First-party data (1PD) is the data you have collected, you own, and you manage. It represents a direct, trusted, and legally compliant relationship with the consumer, which is why it is now the single most powerful asset in modern marketing.

Owning 1PD freedom to create your own segments and lookalike audiences, unaffected by browser changes.Owning first-party data also gives you the freedom to create your own segments and profiles based on the unique consumer data you have on hand. First-party data is considered to be more valuable and relevant through its specificity and quality compared to second or third- party data.