4 min read
Microsoft Ads Cost Integration: Simplify ROI Tracking
Microsoft Ads Cost Integration: Real-Time Spend Tracking
You asked, we built it!
Microsoft Ads just got more wicked
Microsoft ads just got more Wicked with a 1 minute integration process that delivers accurate cost, ROI, and attribution down to the ad and keyword level for all Microsoft ads.
Watch my demo from an ecommerce brand using Microsoft Ads - Wicked Reports shows attributed ROI of 365% on just one keyword campaign...and there's a lot more to see! Hit Play 👇
Topics: cross-platform attribution Wicked Reports roas Marketing Analytics Data-Driven Marketing
2 min read
Custom Attribution of Last Clicks Guide | Wicked Reports
Custom Attribution of Last Clicks
Did you know that with Wicked Reports, not only can you see the actual last click which generated a sale, but also see how other clicks along the customer journey actually impacts your ROI.
Many times, important ad clicks get lost in the sea of clicks a contact may make. Not all of those clicks get attributed to a sale, but that doesn’t mean they aren’t contributing to sales and impacting the purchase decision.