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Why High ROAS Isn’t Enough : Scaling with the Outcome Force

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Why Your Ad Dashboard Is Lying — And What It's Costing You

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Data Isn’t Power — Action Is

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Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?

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Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem

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Marketing Success Isn’t Luck — It’s a System

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Attribution Isn’t Your Problem. Decisions Are.

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Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

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Why One KPI Is Breaking Your Marketing (And What to Do Instead)

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Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

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Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

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Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

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Setting the Intention: How AI is Automating the 5 Forces of Marketing

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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

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Microsoft Ads Cost Integration: Simplify ROI Tracking

By Scott Desgrosseilliers on Jun 24, 2022 11:35:13 AM

Microsoft Ads Cost Integration: Real-Time Spend Tracking

You asked, we built it! 

Microsoft Ads just got more wicked

Microsoft ads just got more Wicked with a 1 minute integration process that delivers accurate cost, ROI, and attribution down to the ad and keyword level for all Microsoft ads.

Watch my demo from an ecommerce brand using Microsoft Ads - Wicked Reports shows attributed ROI of 365% on just one keyword campaign...and there's a lot more to see! Hit Play 👇

Topics: cross-platform attribution Wicked Reports roas Marketing Analytics Data-Driven Marketing
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Custom Attribution of Last Clicks Guide | Wicked Reports

By Andy Nadler on Jun 22, 2022 9:19:23 AM

Custom Attribution of Last Clicks

Did you know that with Wicked Reports, not only can you see the actual last click which generated a sale, but also see how other clicks along the customer journey actually impacts your ROI.

Many times, important ad clicks get lost in the sea of clicks a contact may make.  Not all of those clicks get attributed to a sale, but that doesn’t mean they aren’t contributing to sales and impacting the purchase decision.

Topics: cross-platform attribution Wicked Reports ROI Marketing Attribution