13 min read
Calculate Your TRUE New Customer Acquisition Cost (NCAC))
May 16, 2025 by Scott Desgrosseilliers
11 min read
Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
13 min read
Stop Wasting Your Marketing Budget: Master Marketing Attribution
Apr 26, 2025 by Scott Desgrosseilliers
8 min read
Exploring AI Ecommerce Trends: What's Changing in 2025?
Mar 26, 2025 by Scott Desgrosseilliers
2 min read
A High Level Comparison between Wicked Reports, Elevar, and Blotout
Mar 5, 2025 by Scott Desgrosseilliers
5 min read
Boost Your Sales with E-commerce Marketing Analytics
Mar 5, 2025 by Scott Desgrosseilliers
7 min read
Boost Your ROI with Google Analytics Attribution Insights
Feb 17, 2025 by Scott Desgrosseilliers
4 min read
Solving Meta Algorithm Problems: Impact on Tech and Ads
Feb 10, 2025 by Scott Desgrosseilliers
4 min read
Boost Sales with Smart Facebook Prospecting Campaigns
Jan 20, 2025 by Scott Desgrosseilliers
3 min read
Smart Strategies to Increase Average Order Value Today
Jan 8, 2025 by Scott Desgrosseilliers
5 min read
Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Nov 19, 2024 by Scott Desgrosseilliers
4 min read
Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers

Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
1 min read
Meet Lorraine: Untangling Complex Customer Journeys
By Scott Desgrosseilliers on Mar 15, 2018 5:18:25 PM
Meet Lorraine
How to Untangle the Complex Customer Journey
Topics: customer journey
2 min read
Announcing our Enhanced ActiveCampaign Integration
By Scott Desgrosseilliers on Feb 24, 2018 4:23:15 PM
We’re excited to release our new ActiveCampaign integration. This enhanced integration makes accurately tracking the performance of your email marketing and marketing automation simple, fast, and easy. It’s the best email marketing and marketing automation integration we’ve ever built, the first of its kind, and it sets a new industry standard for email marketing attribution.
Topics: Email Marketing Integrations
4 min read
The Critical "Missing Piece" of the Ecommerce Growth puzzle
By Scott Desgrosseilliers on Feb 24, 2018 4:21:05 PM
Growing an ecommerce store is like putting together a puzzle with four critical pieces:
Topics: Ecommerce
7 min read
The 3 new truths of e-commerce marketing
By Scott Desgrosseilliers on Feb 20, 2018 4:28:16 PM
In a perfect world, growing your ecommerce store would be logical and easy…
Topics: Ecommerce
1 min read
Wicked Reports now integrates with Klaviyo
By Scott Desgrosseilliers on Feb 20, 2018 4:24:52 PM
Today, we’re excited to announce our integration with Klaviyo.
Topics: Data Integrations
2 min read
New WickedFast Process Streamlines Setup
By Scott Desgrosseilliers on May 30, 2017 5:30:48 PM
Wicked Reports already had the fastest, simplest on-ramp to marketing metrics in the business. But that wasn't good enough for us.
Topics: setup
7 min read
Wicked Reports Connects Infusionsoft and WooCommerce Data
By Scott Desgrosseilliers on May 18, 2017 5:32:04 PM
“How can I tell what piece of marketing or advertising created customers and orders?
Topics: WooCommerce Infusionsoft
3 min read
Make Smart Ad Decisions with the Sales Velocity Report
By Scott Desgrosseilliers on Apr 12, 2017 3:55:46 PM
"I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month."
Topics: Sales Velocity Report
2 min read
Increase Response and Revenue with the Predictive Behaviors Report
By Scott Desgrosseilliers on Apr 4, 2017 5:34:07 PM
As a marketer, ask yourself these three questions:
Topics: Uncategorized
3 min read
The Fastest Setup You'll Ever Find
By Scott Desgrosseilliers on Mar 22, 2017 5:40:38 PM
Setup for a marketing analytics system can feel like doing your taxes, moving all your files to a new computer and cleaning out your car—all at the same time.