4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

4 min read

Stop Wasting 40% of Ad Spend on Existing Customers

4 min read

The Hidden Cost of Bad Attribution: Quantify the Risk

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

1 min read

ROI From Google Ads

By Scott Desgrosseilliers on Feb 28, 2020 11:07:35 AM

Many SMBs do not understand the ROI they are getting from Google Ads because their sales are happening offline or they have a subscription based model where one sale results in recurring monthly revenue. Wicked Reports is able to connect with CRMs and pull in sales data to show businesses the ROI they are getting from many different advertising channels.

Topics: Google Ad Manager Learn More
4 min read

The Critical “Missing Piece” of the Ecommerce Growth Puzzle

By Scott Desgrosseilliers on Feb 28, 2020 10:47:52 AM

 

Growing an ecommerce store is like putting together a puzzle with four critical pieces:

Topics: Ecommerce Learn More
3 min read

Agencies

By Scott Desgrosseilliers on Feb 28, 2020 9:56:50 AM

As a consultant or agency, you want to give your marketing clients the most value—and impact—for their money. After all, they trust you to be their expert partner, someone who knows more, has outstanding creative and can analyze the results. They want great ideas, powerful copy, and deep expertise.

Topics: Agency-Consultant Learn More

ReCharge Integration

By Scott Desgrosseilliers on Feb 9, 2020 6:56:47 AM

ReCharge, the top Shopify subscription billing service, is the newest integration for Wicked Reports.  This integration is our first automatic, do absolutely nothing, integration for our clients.  

Topics: New Feature Announcement

It’s an Attribution Game Changer!

By Scott Desgrosseilliers on Feb 4, 2020 7:01:33 AM

Topics: attribution Learn More
1 min read

2020 Product Update - Enhanced ROI Report & Linear Attribution

By Scott Desgrosseilliers on Jan 7, 2020 4:52:04 PM

Based on your feedback, we have made significant enhancements to the ROI report including Linear Attribution.

Topics: ROI Report Linear Attribution
1 min read

Tracking Page Validator: New Feature for Wicked Reports ROI Report

By Scott Desgrosseilliers on Nov 19, 2019 9:42:16 AM

We are pleased to announce a new feature to the ROI Report, the Tracking Page Validator.

This new feature is very important as you try to make sure all of your campaigns are getting the clicks and leads you are expecting.

Topics: New features Wicked Reports tracking Tracking Validator Ad ROI Optimization Ad Spend ROI
2 min read

Hubspot and Wicked Reports

By Scott Desgrosseilliers on Aug 13, 2019 10:41:23 AM

Our integration just got stronger and more powerful. In brief summary, you now get the lifetime value and ROI of all your HubSpot leads based on real leads and sales wherever those sales are occurring, automatic email tracking with no need for UTMs, even historically, based on real sales, and this is a native Wicked integration which is authorized very quickly.

Topics: Learn More HubSpot
3 min read

Wicked Data Cleanup: How to Get Accurate Attribution

By Scott Desgrosseilliers on Aug 11, 2019 10:40:56 AM

Wicked Data Cleanup: Enhancing Your Attribution Accuracy

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.

Topics: Google Analytics Wicked Reports Data Cleanup Attribution Health automated attribution Marketing Attribution Software
6 min read

How to Track the ROI of SEO & Content

By Scott Desgrosseilliers on Jul 22, 2019 10:39:58 AM

What is Organic Attribution? How to Track Organic Traffic ROI & Lifetime Value

Wicked Reports announces organic traffic attribution.

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.

Topics: multi-touch attribution Marketing Attribution Software wicked reports attribution Organic Traffic Attribution Organic Attribution Reporting UTM Mapping First-party Tracking Attribution Modeling