4 min read

Meta is pushing Advantage+ campaigns relentlessly.

13 min read

Calculate Your TRUE New Customer Acquisition Cost (NCAC))

11 min read

Is New Customer Growth Killing Your Profit? Master NCAC!

13 min read

Stop Wasting Your Marketing Budget: Master Marketing Attribution

6 min read

How the Pros Report PPC Success

8 min read

Exploring AI Ecommerce Trends: What's Changing in 2025?

4 min read

Optimize ROI with Facebook Conversion Attribution

7 min read

Enhancing Google Ads Performance

2 min read

A High Level Comparison between Wicked Reports, Elevar, and Blotout

5 min read

Boost Your Sales with E-commerce Marketing Analytics

7 min read

Boost Your ROI with Google Analytics Attribution Insights

4 min read

Solving Meta Algorithm Problems: Impact on Tech and Ads

4 min read

Boost Sales with Smart Facebook Prospecting Campaigns

3 min read

Smart Strategies to Increase Average Order Value Today

5 min read

Email Marketing Benchmarks: A Data-Driven Approach to Optimization

4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

1 min read

Meet Lorraine: Untangling Complex Customer Journeys

By Scott Desgrosseilliers on Mar 15, 2018 5:18:25 PM

Meet Lorraine

How to Untangle the Complex Customer Journey

Topics: customer journey
2 min read

Announcing our Enhanced ActiveCampaign Integration

By Scott Desgrosseilliers on Feb 24, 2018 4:23:15 PM

We’re excited to release our new ActiveCampaign integration. This enhanced integration makes accurately tracking the performance of your email marketing and marketing automation simple, fast, and easy. It’s the best email marketing and marketing automation integration we’ve ever built, the first of its kind, and it sets a new industry standard for email marketing attribution.

Topics: Email Marketing Integrations
4 min read

The Critical "Missing Piece" of the Ecommerce Growth puzzle

By Scott Desgrosseilliers on Feb 24, 2018 4:21:05 PM

Growing an ecommerce store is like putting together a puzzle with four critical pieces:

Topics: Ecommerce
7 min read

The 3 new truths of e-commerce marketing

By Scott Desgrosseilliers on Feb 20, 2018 4:28:16 PM

In a perfect world, growing your ecommerce store would be logical and easy… 

 
 
Topics: Ecommerce
1 min read

Wicked Reports now integrates with Klaviyo

By Scott Desgrosseilliers on Feb 20, 2018 4:24:52 PM

Today, we’re excited to announce our integration with Klaviyo.

Topics: Data Integrations
2 min read

New WickedFast Process Streamlines Setup

By Scott Desgrosseilliers on May 30, 2017 5:30:48 PM

Wicked Reports already had the fastest, simplest on-ramp to marketing metrics in the business. But that wasn't good enough for us.

Topics: setup
7 min read

Wicked Reports Connects Infusionsoft and WooCommerce Data

By Scott Desgrosseilliers on May 18, 2017 5:32:04 PM

 “How can I tell what piece of marketing or advertising created customers and orders?

Topics: WooCommerce Infusionsoft
3 min read

Make Smart Ad Decisions with the Sales Velocity Report

By Scott Desgrosseilliers on Apr 12, 2017 3:55:46 PM

"I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month."

Topics: Sales Velocity Report
2 min read

Increase Response and Revenue with the Predictive Behaviors Report

By Scott Desgrosseilliers on Apr 4, 2017 5:34:07 PM

As a marketer, ask yourself these three questions:

Topics: Uncategorized
3 min read

The Fastest Setup You'll Ever Find

By Scott Desgrosseilliers on Mar 22, 2017 5:40:38 PM

Setup for a marketing analytics system can feel like doing your taxes, moving all your files to a new computer and cleaning out your car—all at the same time.

Topics: setup fast setup