Based on your feedback, we have made significant enhancements to the ROI report including Linear Attribution.
ROI Report Enhancements
HELP TEXT – each attribution model is explained outlining the specific rules and which clicks, leads, and sales are eligible.
SUMMARY SECTION – easier to see totals that align with Mission Control.
NEW CUSTOMER CPA – CPA is now broken out so you can see new customers vs. all customers.
Linear Attribution Model
A much requested multi-touch attribution model that gives each touchpoint along the path to purchase an equal share of the credit. This allows for analysis of campaigns and accounts for multiple interactions, but you lose the ability to optimize for specific channels when all are considered equal. You can find more information here