Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
5 min read
How to Target Your YouTube Leads Using Search History
Today I’d like to show you a powerful feature Google’s released: How to target your YouTube ads based on what someone has searched on.
Topics: YouTube conversion tracking Google Ads Marketing Attribution Custom Intent Audiences Custom Segments YouTube Advertising
7 min read
An Easy Way to Track YouTube Leads and ROI from Video Ads
An Easy 3-Step Process to Track and Optimize YouTube Lead Generation
In this video, Scott’s going to show you an easy, simple three-step process to track every single YouTube lead. The problem with tracking has been a problem since advertising was created itself. The father of advertising said, “Half my money is wasted. I just don’t know which half.” Well good news for us is that YouTube has made lead tracking way easier to do. So here’s your three-step process.
Topics: YouTube Wicked Reports multi-touch attribution Marketing Attribution Platform YouTube Ads ROI YouTube Lead Tracking Track YouTube Leads
2 min read
Data Mining for ROI: How to Turn Raw Data into Marketing Insights
Data is Like Coal: How to Refine Raw Data into High-Value Ad ROI
Running an ecommerce business, one of the biggest challenges is being clear enough on “the numbers”. You have all these data inputs across email campaigns, Facebook, AdWords, content marketing links, and more, and each of these channels come with their own tracking and metrics.
Topics: ad spend Wicked Reports Reports Jedi Strategies Data Cleanup Data-Driven Decisions Data-Driven Attribution Wicked Reports Case Study
2 min read
Golden Formula #3 – Average Time To First Purchase
If you’ve crossed the $1 million annual revenue threshold, then you’re probably caught in Data Hell.
You put significant efforts behind your online marketing – across Facebook, AdWords, emails, and more – but now all that data is making things more confusing.
Each platform carries its own tracking, they don’t properly connect with one another, and you’re left staring at multiple browser tabs STILL asking the question, “what’s working and what’s not?!?”
Wouldn’t it be awesome to look at just a handful of metrics and get the answers?
After analyzing over $1.5 billion in sales data across our customer base, Wicked Reports has determined The Golden 4 Formulas to grow your ecommerce company.
Here’s a quick look at the third formula:
Golden Formula #3 – Average Time To First Purchase
Average Time To First Purchase is a great metric that doesn’t get a lot of publicity.
It tells you how long it will take new leads to become paying customers.
To calculate Average Time To First Purchase:
- Segment all your customers.
- Look at the date they first joined your email list, which is usually the create date in the CRM.
- Then look at the first date they made a purchase.
- The difference between the 2 dates is the time in days that lead took until their first purchase.
- Do this across all your customers, and the average of those differences is the number of days you can expect it to take for a new lead to buy.
For example, let’s say a customer purchased on November 5th, and opted in on October 1st. That’s 36 total days.
Now let’s say we had 4 other customers who took 38, 27, 35, and 20 days to buy, respectively. Our average time to purchase for this segment would be 31.2 days.
Use this metric to set the expectations on when to evaluate new lead generation campaigns. It’ll keep you from being short-sighted and pulling a campaign too soon. If your leads take an average of 20 days to become customers, you might not want to turn off your new lead generation campaign after a week if it’s not making money yet. The leads might be great, they just need a little time to buy.
Want to see Golden Formulas 1, 2, and 4?
We’ve put together a special speed-webinar absolutely free for you to watch to help you finally answer the question, “What’s working and what’s not?”
Download The Golden 4 Formulas to grow your ecommerce company – Free speed-webinar
Topics: Reports Jedi Strategies
1 min read
New Agency Features Added to Wicked Reports
Using Wicked Reports, you can now generate beautiful client-facing reports to add value and communicate with your best clients.
Topics: Agency-Consultant
2 min read
Upgraded New Lead Attribution: Track True ROI Better
Upgraded New Lead Attribution: Insights for Better ROI
We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.
Topics: New Feature Announcement Wicked Reports 2.0 marketing ROI marketing ROI optimization new lead generation tracking lead attribution new lead tracking
3 min read
GDPR Compliance Update & Data Privacy | Wicked Reports
GDPR Update: Navigating Data Privacy and Marketing Attribution
Since the implementation of GDPR in 2018, and the subsequent rollout of comprehensive global privacy laws like CCPA, LGPD, and others, Wicked Reports has remained committed to securing customer data. We continue to evolve our data processing practices to address these ongoing regulations.
Topics: GDPR GDPR compliance Wicked Reports data security PII removal data privacy marketing CCPA Wicked Reports LTV marketing attribution compliance GDPR data processor
1 min read
Meet Lorraine: Untangling Complex Customer Journeys
Meet Lorraine
How to Untangle the Complex Customer Journey