2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read
The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read
Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read
The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read
The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read
The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read
Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read
The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
7 min read
Wicked Reports Connects Infusionsoft and WooCommerce Data
By Scott Desgrosseilliers on May 18, 2017 5:32:04 PM
“How can I tell what piece of marketing or advertising created customers and orders?"
Topics: WooCommerce Infusionsoft
3 min read
How to Use the Sales Velocity Report to Scale Ad Decisions
By Scott Desgrosseilliers on Apr 12, 2017 3:55:46 PM
"I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month."
Topics: Sales Velocity Report New Lead Sales Velocity new lead tracking profitable scaling
3 min read
Increase Response and Revenue with the Predictive Behaviors Report
By Scott Desgrosseilliers on Apr 4, 2017 5:34:07 PM
Predictive Behaviors Report: Increase Revenue by Scaling High-ROI Leads
As a marketer, ask yourself these questions:
Topics: Predictive Behaviors report Wicked Reports customer behavior ad spend optimization purchase timing best time to buy maximize ROI email optimization
4 min read
Fastest Marketing Attribution Setup: How to Get Started in Minutes
By Scott Desgrosseilliers on Mar 22, 2017 5:40:38 PM
WickedFast™: The Quickest Way to Set Up Marketing Attribution & Tracking
Setup for a marketing analytics system can feel like doing your taxes, moving all your files to a new computer and cleaning out your car—all at the same time.
Topics: Quickstart Guide Wicked Reports fast setup Automated ROI reporting marketing analytics setup marketing support data analysis
1 min read
Wicked Reports Integrates with the Drip Marketing Automation Platform
By Scott Desgrosseilliers on Mar 22, 2017 5:35:31 PM
Wicked Reports now pulls in contact data from the Drip marketing automation platform.
Topics: Integrations Drip Marketing Automation Platform
7 min read
6 Tips for Improving Email Performance & Real Marketing ROI
By Scott Desgrosseilliers on Mar 16, 2017 1:03:24 PM
You have your segmented list and a good offer. You write compelling content. Then you get ready to send out an email that you hope will generate business.
Topics: Email Marketing Wicked Reports Email ROI email performance ROI Tracking marketing ROI optimization
3 min read
Wicked Reports Integrates with Click Funnels – FOLLOW-UP FUNNELS
By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM
ClickFunnels Actionetics ROI: How to Track Funnel Sales and Attribution
Wicked Reports now integrates with the Follow-up Funnels marketing integration platform (formerly Actionetics) from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.
Topics: Wicked Reports Click Funnels Marketing Attribution Customer Journey Tracking Marketing Automation Sales Funnel Optimization Follow-up Funnels ClickFunnels Integration
2 min read
Wicked Reports Integrates with Drip, ClickFunnels & Actionetics
By Scott Desgrosseilliers on Mar 2, 2017 4:39:27 PM
Wicked Reports has added three major marketing platforms to its list of data sources. While each company in the Wicked reports ecosystem has its own focus and area of specialization, pulling their data into one marketing metrics system increases the power and accuracy of your marketing analysis. By expanding for measuring and analyzing the ROI of marketing programs Wicked Reports helps you to focus resources on the programs that deliver real value while de-emphasizing others.
Topics: Actionetics Click Funnels Integrations Drip ClickFunnels Integration LTV data
2 min read
PayPal Marketing Attribution: Track Your Real ROI and LTV
By Scott Desgrosseilliers on Mar 2, 2017 4:38:21 PM
Wicked Reports Integrates With PayPal
Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.
Topics: authorization Wicked Reports attribution Integrations PayPal
3 min read
Lead Group Cohort Analysis: Track Long-Term ROI | Wicked Reports
By Scott Desgrosseilliers on Feb 28, 2017 2:54:05 PM
Analyze Lead Groups: Using Cohort Analysis to Measure Long-Term ROI
Imagine this scenario:

