13 min read
Calculate Your TRUE New Customer Acquisition Cost (NCAC))
May 16, 2025 by Scott Desgrosseilliers
11 min read
Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
13 min read
Stop Wasting Your Marketing Budget: Master Marketing Attribution
Apr 26, 2025 by Scott Desgrosseilliers
8 min read
Exploring AI Ecommerce Trends: What's Changing in 2025?
Mar 26, 2025 by Scott Desgrosseilliers
2 min read
A High Level Comparison between Wicked Reports, Elevar, and Blotout
Mar 5, 2025 by Scott Desgrosseilliers
5 min read
Boost Your Sales with E-commerce Marketing Analytics
Mar 5, 2025 by Scott Desgrosseilliers
7 min read
Boost Your ROI with Google Analytics Attribution Insights
Feb 17, 2025 by Scott Desgrosseilliers
4 min read
Solving Meta Algorithm Problems: Impact on Tech and Ads
Feb 10, 2025 by Scott Desgrosseilliers
4 min read
Boost Sales with Smart Facebook Prospecting Campaigns
Jan 20, 2025 by Scott Desgrosseilliers
3 min read
Smart Strategies to Increase Average Order Value Today
Jan 8, 2025 by Scott Desgrosseilliers
5 min read
Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Nov 19, 2024 by Scott Desgrosseilliers
4 min read
Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers

Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
1 min read
Spreadsheet Hell to Figure Out ROI
By Scott Desgrosseilliers on Feb 10, 2017 3:43:38 PM
Google Analytics is telling you one thing...
Topics: ROI
1 min read
Great Ads and Leads, Terrible Email Campaigns
By Scott Desgrosseilliers on Feb 10, 2017 3:42:26 PM
You're generating a bunch of great leads for your client.
Topics: email
1 min read
Revenue Now or Revenue Later?
By Scott Desgrosseilliers on Feb 10, 2017 3:41:18 PM
Most Agencies focus on immediate revenue.
Topics: Current Revenue Future Revenue
Facebook Reporting Not Matching Your Sales?
By Scott Desgrosseilliers on Feb 10, 2017 3:40:02 PM
Facebook reports rarely match your true sales.
Don't You Dare Kill Ad Spend Because You Can't Tell Where Customers Are Coming From
By Scott Desgrosseilliers on Feb 9, 2017 3:38:42 PM
Do you know that you have ad campaigns that are working, but don't know why?
Topics: ad spend
1 min read
Your Client Needs 30+ Days to Close a Lead - How To Prove You're Generating Leads That Convert
By Scott Desgrosseilliers on Feb 9, 2017 3:37:12 PM
Do you have clients who have a LOOOONG sales process?
Topics: leads
1 min read
Your Client is Restless and You Might Be Losing Them - Here's How To Save Them
By Scott Desgrosseilliers on Feb 9, 2017 3:35:58 PM
You know the feeling...
Topics: client reports
1 min read
Can't prove your value to your client?
By Scott Desgrosseilliers on Feb 9, 2017 3:34:29 PM
Cold Hard Evidence.
Topics: client reports
1 min read
Do you feel like a total amateur when you have to tell your clients - "I'm sorry but I can't give you an exact ROI"?
By Scott Desgrosseilliers on Feb 9, 2017 3:32:46 PM
The Pros can tell their clients Exact ROI for every single campaign and ad they are running.
Topics: ROI
1 min read
Do you constantly have to guess what kind of ROI you're getting for your clients?
By Scott Desgrosseilliers on Feb 9, 2017 3:31:32 PM
Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.