As a marketer, ask yourself these three questions:
- What if you could improve the response of your next email simply by changing when it went out?
- What if you could feed your ad platform's bidding AI precise purchase timing signals to ensure your budget is spent only at the best day and time for prospects to purchase your products?
"Oh, sure," you say. "I could do this if I had a Hogwarts degree, a magic wand and a pointed hat."
Good news: Wicked Reports now makes it a lot easier than that.
The Predictive Behaviors Report
Our new Predictive Behaviors Report, one of five marketing productivity reports in our Report Library, gives you the precise information you need to fine-tune marketing activities.
The Predictive Behaviors Report tells you when people buy your products, based on their time zone and historical purchase patterns. This behavioral data is crucial, especially as privacy restrictions make raw click-level data less reliable.
Here are two tips on how you can use it to pump up your profits:
Tip #1: Find when you know prospects and customers are most likely click “Buy.”
Send out your emails only on the best day and time Tailor your advertising spend to that same sweet spot.
Tip #2: Analyze whether prospects, customers and long-term value customers respond at different times. Then reach out at just those times with messages tailored precisely for them.
How One Customer Made $$$
One customer changed his email send time from 8:00 am to 10:00 am after seeing the data in his Predictive Behaviors Report. That doesn't seem like a big change but it had a huge impact.
The result? It brought in more than $2.8 million in revenue.
This shows the immense ROI achieved simply by optimizing the timing of the customer journey, an often-overlooked factor. With Wicked Reports, you can be a real marketing wizard—no magic required, just precise data.
That’s a lot better than a magic wand. With Wicked Reports you can be a real marketing wizard and you don’t even have to learn a spell to do it.
Summary
The Predictive Behaviors Report makes it easy for you to:
- Increase sales by sending emails on the best day and at the best time.
- Tailor ad spend to the best days and times.
- Test the ROI impact of ads and emails based on day and time.
Learn more about our ROI, Sales and Marketing Productivity Reports by scheduling a free, one-on-one demo of Wicked Reports.
FAQ
-
What is the primary function of the Predictive Behaviors Report?
The Predictive Behaviors Report provides precise information on the optimal day and time when prospects and customers are most likely to make a purchase, based on their time zone. It uses historical customer data to identify these 'sweet spots' for purchase behavior.
-
How can I use the report to maximize my email marketing ROI?
You can maximize email ROI by sending out your campaigns only during the best days and times identified by the report. The data allows you to fine-tune your send schedule, increasing open rates, clicks, and ultimately, sales.
-
Does purchase timing vary for different customer segments?
Yes, the report enables you to analyze whether prospects, current customers, and high long-term value (LTV) customers respond and buy at different times. This allows for highly tailored outreach, ensuring you send the right message to the right segment at their specific, most profitable time.
