Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
1 min read
New Agency Features Added to Wicked Reports
Using Wicked Reports, you can now generate beautiful client-facing reports to add value and communicate with your best clients.
Topics: Agency-Consultant
2 min read
Upgraded New Lead Attribution: Track True ROI Better
Upgraded New Lead Attribution: Insights for Better ROI
We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.
Topics: New Feature Announcement Wicked Reports 2.0 marketing ROI marketing ROI optimization new lead generation tracking lead attribution new lead tracking
3 min read
GDPR Compliance Update & Data Privacy | Wicked Reports
GDPR Update: Navigating Data Privacy and Marketing Attribution
Since the implementation of GDPR in 2018, and the subsequent rollout of comprehensive global privacy laws like CCPA, LGPD, and others, Wicked Reports has remained committed to securing customer data. We continue to evolve our data processing practices to address these ongoing regulations.
Topics: GDPR GDPR compliance Wicked Reports data security PII removal data privacy marketing CCPA Wicked Reports LTV marketing attribution compliance GDPR data processor
1 min read
Meet Lorraine: Untangling Complex Customer Journeys
Meet Lorraine
How to Untangle the Complex Customer Journey
Topics: customer journey
3 min read
Announcing our Enhanced ActiveCampaign Integration
We’re excited to release our new ActiveCampaign integration. This enhanced integration makes accurately tracking the performance of your email marketing and marketing automation simple, fast, and easy. It was pioneering when launched, but its core feature—privacy-compliant, server-side data capture—is now an absolute necessity and sets the definitive 2025 industry standard for email marketing attribution.
Topics: Wicked Reports ActiveCampaign integration no UTMs revenue tracking People-Based Tracking historical data sync email marketing attribution marketing automation tracking
4 min read
The Critical "Missing Piece" of the Ecommerce Growth puzzle
Growing an ecommerce store is like putting together a puzzle with four critical pieces:
Topics: Ecommerce
8 min read
The 3 New Truths of E-commerce Marketing | Wicked Reports
The 3 New Truths of E-commerce Marketing
Last Updated: November 30, 2025
In a perfect world, growing your ecommerce store would be logical and easy…
Topics: Wicked Reports Ecommerce Marketing Attribution marketing ROI measurement customer lifetime value (CLV) first-click attribution lead nurturing
1 min read
Klaviyo & Wicked Reports Integration: Track Email ROI Precisely
Today, we’re excited to announce our integration with Klaviyo.
Topics: Email ROI Integrations Data Integrations klaviyo email optimization email marketing attribution
2 min read
New WickedFast Process Streamlines Setup
Wicked Reports already had the fastest, simplest on-ramp to marketing metrics in the business. But that wasn't good enough for us.