Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 32:


Why Data Mining and Ad Tracking is the Key to Scaling Your Ecommerce Business with Jake Goodwin


WREI_Omni_Channel Art


Growing your ecommerce business doesn’t have to be as complicated and frustrating as you think. One of the key ways to scale and experience massive returns on your ad spend is to learn how to use data to direct your business strategies. 

In the digital age, nothing is more valuable than data. In today’s episode, I am joined by digital marketing consultant and data expert Jake Goodwin

As CMO of his own consulting agency for more than 7 years, Jake has mentored and guided entrepreneurs to generate over $100 million in revenue through social media marketing, PPC campaigns, lead generation, and ClickFunnel chatbots. 

Jake shares with us how data mining, ad tracking, and online consumer behavior can provide you insights on how to maximize your resources and grow your customer base. 

Listen to this data-focused episode to learn how to increase your revenue by leveraging the insights you get.

Resource Links:


Episode Highlights:

  1. Introduction [00:08]
  2. Jake’s background [01:02]
  3. Assessing a brand’s data management or data system [02:08]
  4. The Pray and Spray method most brands do with ads [02:56]
  5. Ad spend on different platforms [04:19]
  6. Should B2C promote on Tiktok and Amazon? [05:41] 
  7. How Google Suite works [07:12]
  8. Differentiating your product and brand marketing [09:22]
  9. Using your brand to create amazing content and messaging [11:41]
  10. Creating a community to stand out [14:01]
  11. Why data is important [15:27]
  12. Why tracking traffic should be your priority [18:42]
  13. Jake’s approach for cold, top of the funnel traffic [21:08]
  14.  The unpredictability of insights from looking at attribution models on platforms [23:59]
  15. What’s changing in the ad platforms [26:25]
  16. Issues Jake’s seeing over the IDFA changes [27:50]
  17. Spending for your customer lifetime value [32:09]
  18. How Wicked Reports provides data for strategizing [35:41]

About Our Guest:

Jake Goodwin has worked passionately in the health and wellness industry for the past 7 years. The last 5 years have seen him generate over $100 million in revenue using social media, email, ClickFunnels, chatbots, and pay-per-click marketing strategies.

You can reach out to Jake at jakepgoodwin@gmail.com.


Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.