A SINGLE SOURCE OF TRUTH
ALL YOUR MARKETING DATA FROM ALL CHANNELS, ALL IN ONE PLACE
"Nothing is more important than knowing which marketing vehicles are working and which aren't."
"Having an attribution model [from Wicked Reports] that is directly tied to Shopify is crucial."
"I now have a compass that has enabled me to discover spend amounts for max ROI and profit."
"If you're investing heavily in online ad spend (or plan to), then you should also invest in the data that helps show the true performance (and returns) of each ad. Wicked Reports makes this very easy."
accuracy drives insights
UNLIMITED ATTRIBUTION TIME WINDOWS AND LOOKBACKS MATCH HIGH CUSTOMER LTV BACK TO COLD TRAFFIC
Google Ad Spend ROI from Klaviyo, Shopify, and ReCharge 1st party data conversions.
Wicked Reports matches up Google ad spend to new and repeat customers.
Connect Google Ad Spend to Klaviyo top funnel, and Shopify & ReCharge bottom funnel conversions
Google Ad reporting does not reflect the reality of how subscription ecommerce businesses win online in 2022
- Your cold traffic campaigns work hard to attract and get the email optin to Klaviyo
- When those optins are converted via email or SMS (we track Attentive, Postscript, and Klaviyo SMS), Wicked chains it all together in our multi-touch attribution models
- When the revenue recurs in ReCharge, we update the ROI of campaigns throughout the funnel automatically
ATTRIBUTION TIME WINDOWS THAT UNDERSTAND COLD TRAFFIC CONVERSION TIME, ECOMMERCE, AND SUBSCRIPTION REVENUE
Cold traffic takes time to convert
Facebook, Google, and Microsoft Ad Platforms don’t understand, attribute, or report on cold traffic ROI/ROAS correctly for ecommerce brands
Ad platforms merge cold and warm traffic together in their results - this leads to major challenges finding new eyeballs for your brand.
You can't find clarity to optimize your ad spend without accurate data
Easy, 1-minute integration and global tracking template insures accuracy
Connect Ad Spend ROI to post 7 day click conversions from email & SMS
Verify and reconcile Klaviyo email optins to Google cold traffic campaigns, keywords, and audiences
Real Shopify, ReCharge and WooCommerce revenue numbers for accurate ROI, ROAS, and LTV
Pre-built integration takes 1 minute
Coding up an API for revenue attribution is brutal
No more puzzling conversion data - you can verify every conversion because it’s based on actual Shopify & ReCharge revenue.
- We have patents-pending on subscription revenue attribution to cold traffic
- 1 minute integration
- Gross vs net payments
- New vs repeat customers
- AOV, LTV, ROI, ROAS
Advanced Customer Lifetime Value Reporting
Subscription and repeat customer revenue leads to high Customer Lifetime value - shouldn’t your attribution reporting be built on this?
- See impact of delayed subscription recurring revenue on cold traffic optin marketing
- Find most and least profitable months
- Leverage LTV in your customer acquisition strategy
Deep Google Conversion Integration
We push accurate conversion data into Google, saving you weeks of development
- Future proof your measurement with Google Enhanced Conversion API setup - supported by Wicked
- Delayed subscription recurring revenue is pushed to Google along with the GCLID, so that Google can optimize top of the funnel cold traffic campaigns
- Google ads that generate Klaviyo owned media optins are updated with ReCharge revenue up to 90 days post-click
⦿ 24/5 Live Chat Support
⦿ Dedicated Customer Success Manager + Live Zoom Consulting
⦿ Wicked Insights That Analyze Ad Spend Optimizations
⦿ Wicked Playbooks With Step By Step Action Plans
⦿ Entire Team Rigorously Trained & Tested On Advanced Attribution
See How Easy It Is to Get Critical
With Wicked Reports
PROBLEMS & SOLUTIONS
I've tried to use other tools and spreadsheets for marketing attribution and they don't work
Facebook only has a 7-day attribution window
Other solutions I've tried are not accurate
Sometimes I need help but I don't want to watch a ton of videos or hop on one more Zoom
I don't want to spend any more money on another attribution tool