Accurate Facebook Revenue Attribution built for Ecommerce Brands
⦿ Attribute cold traffic Facebook ad spend to Shopify Revenue
⦿ Attribute sales converted from Klaviyo SMS and email back to Facebook top of funnel
⦿ Optimize Facebook ad spend down to ad and ad set
A SINGLE SOURCE OF TRUTH
ALL YOUR MARKETING DATA FROM ALL CHANNELS, ALL IN ONE PLACE
"Nothing is more important than knowing which marketing vehicles are working and which aren't."
"I now have a compass that has enabled me to discover spend amounts for max ROI and profit."
"If you're investing heavily in online ad spend (or plan to), then you should also invest in the data that helps show the true performance (and returns) of each ad. Wicked Reports makes this very easy."
accuracy drives insights
UNLIMITED ATTRIBUTION TIME WINDOWS AND LOOKBACKS MATCH HIGH CUSTOMER LTV BACK TO COLD TRAFFIC
Facebook Ad Spend ROI from Klaviyo, Shopify, and ReCharge 1st party data conversions.
Optimize your Facebook Ad Spend at the adset and ad level across your cold and warm traffic campaigns - using accurate multi-touch revenue attribution.
Connect Facebook Ad Spend to Klaviyo top funnel, and Shopify & ReCharge bottom funnel conversions
Facebook Ad reporting does not reflect the reality of how subscription ecommerce businesses win online in 2022
- Your cold traffic campaigns work hard to attract and get the email optin to Klaviyo
- When those optins are converted via email or SMS (we track Attentive, Postscript, and Klaviyo SMS), Wicked chains it all together in our multi-touch attribution models
- When the revenue recurs in ReCharge, we update the ROI of campaigns throughout the funnel automatically
ATTRIBUTION TIME WINDOWS THAT UNDERSTAND COLD TRAFFIC CONVERSION TIME, ECOMMERCE, AND SUBSCRIPTION REVENUE
Cold traffic takes time to convert
Facebook Ad Platforms don’t understand, attribute, or report on cold traffic ROI/ROAS correctly for ecommerce brands
Ad platforms merge cold and warm traffic together in their results -
this leads to major challenges finding new eyeballs for your brand.
You can't find clarity to optimize your ad spend without accurate data
Easy, 1-minute integration and auto-tracking
Connect Ad Spend ROI to post 7 day click conversions from email & SMS
Verify and reconcile Klaviyo email optins to Facebook cold traffic campaigns, keywords, and audiences
Real Shopify, ReCharge and WooCommerce revenue numbers for accurate ROI, ROAS, and LTV
Pre-built integration takes 1 minute
Coding up an API for revenue attribution is brutal
No more puzzling conversion data - you can verify every conversion because it’s based on actual Shopify & ReCharge revenue.
- We have patents-pending on subscription revenue attribution to cold traffic
- 1 minute integration
- Gross vs net payments
- New vs repeat customers
- AOV, LTV, ROI, ROAS
Advanced Customer Lifetime Value Reporting
Subscription and repeat customer revenue leads to high Customer Lifetime value - shouldn’t your attribution reporting be built on this?
- See impact of delayed subscription recurring revenue on cold traffic optin marketing
- Find most and least profitable months
- Leverage LTV in your customer acquisition strategy
Deep Facebook Conversion Integration
We push accurate top of the funnel email optin conversion data into Facebook, saving you weeks of development
- Future proof your measurement with Facebook Conversion API for Leads setup - supported by Wicked
- We also push sales and revenue into Facebook via Offline Conversions for accurate revenue data & audience creation
- Tracking parameters are auto-applied to ads
⦿ 24/5 Live Chat Support
⦿ Dedicated Customer Success Manager + Live Zoom Consulting
⦿ Wicked Insights That Analyze Ad Spend Optimizations
⦿ Wicked Playbooks With Step By Step Action Plans
⦿ Entire Team Rigorously Trained & Tested On Advanced Attribution
PROBLEMS & SOLUTIONS
I've tried to use other tools and spreadsheets for marketing attribution and they don't work
Facebook only has a 7-day attribution window
Other solutions I've tried are not accurate
Sometimes I need help but I don't want to watch a ton of videos or hop on one more Zoom
I don't want to spend any more money on another attribution tool