HOW TO ATTRIBUTE CONVERSIONS THAT HAVE NO TRACKABLE CLICK

Most attribution works by following clicks. Someone clicks an ad, a link, an email, and the tool ties that click to the eventual sale. But some of your most valuable conversions never involved a trackable click at all. A lead you met at a trade show. A list you imported into your CRM. A customer who booked a call after weeks of nurture. An order that came in with no UTM on the link, or no click to record. These are real conversions with real revenue, and by default they sit in your reporting as unattributed, orphaned from the marketing that actually created them. Here is how to bring them into your attribution so nothing valuable goes uncredited.