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10 min read

The Paid Traffic Truth : The Q4 Ad Ramp Just Hit. Meta Crossed $100.
Oct 27, 2026 by Scott Desgrosseilliers
5 min read

Custom Analysis Deep Dive: Your Weekly Report in One Click
Oct 21, 2026 by Scott Desgrosseilliers
9 min read

The Paid Traffic Truth : YouTube new customers nearly triple in value in 30 days
Oct 19, 2026 by Scott Desgrosseilliers
9 min read

Wicked Reports 2.0 October Release: 6 New Features
Oct 19, 2026 by Scott Desgrosseilliers
6 min read

Halo Modeling Deep Dive: Credit for Views, Not Just Clicks
Oct 16, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : The Calm Week Before the Q4 Ramp
Oct 13, 2026 by Scott Desgrosseilliers
4 min read

New customer costs fell $55. Meta missed it.
Oct 8, 2026 by Scott Desgrosseilliers
4 min read

The sooner you buy Meta clicks, the more you make
Oct 7, 2026 by Scott Desgrosseilliers
3 min read

Is the 49% BFCM click premium worth it?
Oct 6, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : Paid Traffic Enters Q4 Cheaper Than It Left August
Oct 5, 2026 by Scott Desgrosseilliers
3 min read

The $55 nCAC drop Meta never showed you
Oct 1, 2026 by Scott Desgrosseilliers
4 min read

Why Meta customers gain $112 after the click
Sep 30, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : Why Meta's New Customer Cost Fell Four Weeks Straight
Sep 28, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : Why YouTube's New Customer Cost Just Reset
Sep 21, 2026 by Scott Desgrosseilliers
5 min read

Why Your Holiday Marketing Reports Lie to You Twice
Sep 18, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : Why Holiday Demand Pays Meta and Bills Google
Sep 15, 2026 by Scott Desgrosseilliers
1 min read

Every Platform Grades Its Own Homework : Scott on the ROAS Trap

By Scott Desgrosseilliers on Jul 27, 2026, 9:28:56 AM

I sat down with Aly Hathcock on her podcast Humans of Growth to unpack a problem every ecommerce marketer eventually runs into - the numbers on your dashboard keep improving, but the business isn't actually growing faster.

Topics: Podcast Wicked Reports ROI Return on Ad Spend (ROAS)
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