8 min read

Attribution Isn’t Your Problem. Decisions Are.

Mar 9, 2026 by Scott Desgrosseilliers

5 min read

Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences

Mar 2, 2026 by Scott Desgrosseilliers

4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)

Feb 23, 2026 by Scott Desgrosseilliers

3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

Feb 16, 2026 by Scott Desgrosseilliers

3 min read

Why View-Through Conversions Are Dangerous for Your Ad Budget

Feb 9, 2026 by Scott Desgrosseilliers

4 min read

Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

Feb 2, 2026 by Scott Desgrosseilliers

4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

Jan 26, 2026 by Scott Desgrosseilliers

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

Jan 16, 2026 by Scott Desgrosseilliers

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

Jan 14, 2026 by Scott Desgrosseilliers

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

Jan 13, 2026 by Scott Desgrosseilliers

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

Jan 12, 2026 by Scott Desgrosseilliers

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

Jan 9, 2026 by Scott Desgrosseilliers

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

Jan 8, 2026 by Scott Desgrosseilliers

2 min read

How to Double New Customers While Reducing Ad Spend

Jan 6, 2026 by Scott Desgrosseilliers

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

Dec 31, 2025 by Scott Desgrosseilliers

4 min read

The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)

Dec 29, 2025 by Scott Desgrosseilliers

5 min read

Meta Is Pushing Advantage+ Campaigns Relentlessly

By Scott Desgrosseilliers on Nov 26, 2025 4:09:58 AM

The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!

I couldn’t help but wonder - is this a good thing for brands?

Topics: marketing attribution ROI Meta Advertising Facebook Ads Strategy nCAC Digital Marketing Insights Paid Social Trends 2025 Meta Advantage Plus Campaing Meta Advantage Plus Campaign Analysis New Customer Acquisition Cost (nCAC) Data Advantage+ vs Manual Meta Campaigns Marketing Attribution Data

5 min read

Meta Advantage+ vs. Manual: 55,661 Ad Campaigns Analyzed

By Scott Desgrosseilliers on Jun 10, 2025 11:10:12 AM

The promise of Andromeda’s AI brain sorting through a billion users to find your customers on auto-pilot sounds quite enticing!

I couldn’t help but wonder - is this a good thing for brands?

Topics: marketing attribution ROI Meta Advertising Facebook Ads Strategy nCAC Digital Marketing Insights Paid Social Trends 2025

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