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6 min read

How to Build UTM Tracking Links in Wicked Reports
Aug 12, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : Why Last-Click Attribution Cuts Meta's ROAS and Pays Search
Aug 10, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : Why Your Best ROAS Channels Bring the Fewest New Customers
Aug 3, 2026 by Scott Desgrosseilliers
9 min read

The Paid Traffic Truth : Why Your Meta Cost Rose but Your Click Price Didn't
Jul 28, 2026 by Scott Desgrosseilliers
1 min read

Every Platform Grades Its Own Homework : Scott on the ROAS Trap
Jul 27, 2026 by Scott Desgrosseilliers
9 min read

The Paid Traffic Truth : The ROAS Trap Held a Second Week — and Got Wider
Jul 22, 2026 by Scott Desgrosseilliers
10 min read

The Paid Traffic Truth : Your best ROAS channel costs the most per new customer
Jul 14, 2026 by Scott Desgrosseilliers
8 min read

The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%
Jul 8, 2026 by Scott Desgrosseilliers
8 min read

The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
2 min read

Why Agencies Shouldn't Fear the Numbers
Jul 1, 2026 by Scott Desgrosseilliers
6 min read

Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
6 min read

Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue
Jun 8, 2026 by Scott Desgrosseilliers
14 min read

How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
7 min read

Meta Is Now Charging to Reach Your Customer
Jun 3, 2026 by Scott Desgrosseilliers
12 min read

How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
May 28, 2026 by Scott Desgrosseilliers
8 min read

How to Track ChatGPT Ads the Right Way
May 21, 2026 by Scott Desgrosseilliers
4 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

By Scott Desgrosseilliers on Feb 16, 2026, 9:00:02 AM

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

Short attribution windows undercount top-of-funnel success and train marketers to cut profitable long-term campaigns. To scale in 2026, brands must measure "Delayed Profit" using cohort lifetime value.

Topics: Wicked Reports performance marketing Top of Funnel Attribution Modeling Marketing Data Customer Consideration Cycle
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