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Find Hidden ROAS

By Andy Nadler on Jul 21, 2022 11:41:01 AM

Did you know you can find hidden ROAS by customizing your last click attribution to use different customer journey clicks? 

 

Many times, valuable Ad clicks get lost in the sea of clicks a contact may make.  This means that at first glance your ROI and ROAS may look lower than you hoped.

Topics: Wicked Reports Marketing Attribution marketing ROI Cross-Channel Attribution last click attribution Hidden ROAS
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