5 min read
Is New Customer Growth Killing Your Profit? LTV : nCAC
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Is New Customer Growth Killing Your Profit?
New customers feel like winning. The dashboard climbs, orders roll in, and it looks like growth. But here is the uncomfortable question most brands never ask: is all that new-customer growth actually making you money, or is it quietly costing you more than it brings in? Growth and profit are not the same thing, and confusing them is how brands scale their way into trouble. This is about the number that tells you which one you actually have.