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Why One KPI Is Breaking Your Marketing (And What to Do Instead)

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Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition

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Why View-Through Conversions Are Dangerous for Your Ad Budget

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Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem

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Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

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Setting the Intention: How AI is Automating the 5 Forces of Marketing

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Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

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The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

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Why nCAC is the Only Metric That Matters for Your Growth Budget

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The North Star Strategy: Proving Agency Impact via Attribution

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Why High Meta ROAS Doesn't Always Equal More Revenue

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How to Double New Customers While Reducing Ad Spend

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Drowning in Dashboards? Why You Need Better Decisions, Not More Data

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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

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New Mission Control Report: Scalable ROI with Google & Wicked

By Scott Desgrosseilliers on May 27, 2020 1:42:29 PM

Today Wicked Reports announced the beta release of an entirely re-imagined Mission Control report suite to help ecommerce, subscription, and info course marketers optimize ad spend and increase ROI more easily.

Topics: New Feature Announcement Google Analytics ROI marketing attribution ROI ROI Tracking
3 min read

Wicked Data Cleanup: How to Get Accurate Attribution

By Scott Desgrosseilliers on Aug 11, 2019 10:40:56 AM

Wicked Data Cleanup: Enhancing Your Attribution Accuracy

At Wicked Reports, we are always looking at how we can give our clients the most accurate view of their Wicked data. As part of this effort, we are introducing several enhancements over the next several weeks and months that will cleanup your Wicked data. Below is the first set of enhancements that we are introducing with some background on each enhancement and how it will impact you. Going forward, we will release new articles describing how we are helping you get a more accurate view of your Wicked attribution data.

Topics: Google Analytics Wicked Reports Data Cleanup Attribution Health automated attribution Marketing Attribution Software