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Action
Outcome
Optimization
Putting it all together
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Digital Agency Owner
Media Buyer
Brand
Become a Partner
Resources
Training Center
Meta advantage+ Report
Blog
IOS Attribution Resources
Videos & Webinars
Webinar: Death of the 3rd Party Cookie & the Rise of the Wicked AI Coach
Webinar: Finding Your Ad Set Budget Sweet Spot
Webinar: Long Term Profit + Conversion Tracking
Webinar: Cure for the Meta Algorithm Flu
Ecommerce Insights Podcast
Podcasts Appearances
Wicked Quick Wins
Wicked Master Class
Additional Features
Wicked Coach
Netflix Easy Button
Custom Marketing Attribution Models
Google Ads Conversion API
1st Party Data Conversion Guide
Wicked Reports vs Alternatives
Wicked Reports vs Facebook's Reporting
Wicked Reports vs Google Analytics
Wicked Reports vs Hyros
Wicked Reports vs Triple Whale
Wicked Reports vs North Beam
Proof & Success
Case Studies
Testimonials
3x Guarantee
Demos
Pricing
7 min read
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Wicked Explainer: Data-Driven Conversion Attribution in Google Ads
By
Katie Switzer
on Mar 7, 2022 6:54:03 PM
What is data-driven attribution?
Prior to September 27, 2021 Google ads provided only
last-click attribution
when
reporting conversions
. This meant ad campaigns were only credited with a conversion if it was the last ad a user interacted with.
Topics:
Wicked Reports
LTV
multi-touch attribution
marketing ROI
customer cohort reporting
Google Ads Attribution
Data-Driven Attribution
All posts
