5 min read
Meta Conversion Attribution : Time of Click vs Time of Sale
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How to Optimize ROI With Meta Conversion Attribution
Ever felt confused when your Meta ad spend does not line up with the sales you are actually seeing? You are not alone. It is one of the most common sources of frustration in paid social, and a lot of it comes down to one thing most marketers never think about: when Meta counts a conversion. Understanding that, and specifically the difference between time of click and time of sale, is the key to reading your Meta performance accurately. Here is how it works and how to use it.