2 min read
How to Find Missed Ad Opportunities & Boost ROI | Wicked
Did you know that you could find inactive campaigns that are still generating revenue and may be worth turning back on as a way to potentially continue boosting sales?
Oftentimes as a media buyer, you’re making fast decisions on imperfect information. You’ve launched an ad campaign and after a few days, it’s not performing as you’d like so you cut it and move onto the next one.