4 min read
Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth
When you look at your marketing attribution dashboard, do you feel a surge of confidence or a chill of doubt?
Topics: first click Wicked Reports customer journey Marketing Attribution E-commerce Attribution 7-Day Cookie Eternal Tracking
2 min read
Leads Take Time To Buy
“I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month.”
“I stuck with an email offer that worked great although those leads took much longer to convert.”
One of these marketers understands the value of knowing how long it takes to convert a prospect into a customer. He can market smarter, report results accurately, and get the best ROI,
Topics: Wicked Reports customer journey multi-touch attribution customer journey data last click attribution leads take time to buy time to purchase
1 min read
Meet Lorraine: Untangling Complex Customer Journeys
Meet Lorraine
How to Untangle the Complex Customer Journey
Topics: customer journey
4 min read
Time: The X-Factor in Tracking Customer Behavior & ROI
Time: The X-Factor in Tracking Customer Behavior
When you’re running a business, it’s easy to get fixed on the here and now. You just never have enough time to keep all those plates spinning to make sure the company stays profitable.