10 min read
The Paid Traffic Truth : Which Way Is Last-Click Attribution Wrong? One Direction
Aug 17, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Last-Click Attribution Cuts Meta's ROAS and Pays Search
Aug 10, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Why Your Best ROAS Channels Bring the Fewest New Customers
Aug 3, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : Why Your Meta Cost Rose but Your Click Price Didn't
Jul 28, 2026 by Scott Desgrosseilliers
1 min read
Every Platform Grades Its Own Homework : Scott on the ROAS Trap
Jul 27, 2026 by Scott Desgrosseilliers
9 min read
The Paid Traffic Truth : The ROAS Trap Held a Second Week — and Got Wider
Jul 22, 2026 by Scott Desgrosseilliers
10 min read
The Paid Traffic Truth : Your best ROAS channel costs the most per new customer
Jul 14, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%
Jul 8, 2026 by Scott Desgrosseilliers
8 min read
The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
6 min read
Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
5 min read
Three Attribution Shifts Every DTC Brand Should Know
Jun 8, 2026 by Scott Desgrosseilliers
14 min read
How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
5 min read
ActiveCampaign Attribution : Track Real Email ROI
By Scott Desgrosseilliers on Feb 24, 2018, 4:23:15 PM
ACTIVECAMPAIGN ATTRIBUTION : TRACK THE REAL REVENUE YOUR EMAIL DRIVES, NO UTMS REQUIRED
ActiveCampaign is a powerful email and marketing automation platform. What it cannot tell you on its own is which of your ads created the leads your automations nurture, or how much real revenue each campaign and sequence actually produced across the full customer journey. The Wicked Reports ActiveCampaign integration closes that gap, and it does it with one feature that sets it apart from every other email integration. It tracks every email click automatically, with no UTMs required. Here is how it works and why it matters.

