4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is

2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing

2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance

4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth

3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget

2 min read

The North Star Strategy: Proving Agency Impact via Attribution

2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue

2 min read

How to Double New Customers While Reducing Ad Spend

4 min read

Drowning in Dashboards? Why You Need Better Decisions, Not More Data

4 min read

Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)

4 min read

The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives

4 min read

Stop Wasting 40% of Ad Spend on Existing Customers

4 min read

The Hidden Cost of Bad Attribution: Quantify the Risk

Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

1 min read

Which FB Ad is Making You Money?

By Scott Desgrosseilliers on Feb 10, 2017 3:50:02 PM

Simple Question.

Topics: Uncategorized
1 min read

Protect Agency Reputation: Proving Client ROI | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:48:50 PM

Protect Your Agency Reputation: Proving Client ROI with Accurate Data

Word of mouth is everything!

Topics: client reports Marketing Attribution Software agency pain points track ROI calculate marketing ROI
1 min read

Working Long Hours Because You Really Don't Know What's Working

By Scott Desgrosseilliers on Feb 10, 2017 3:47:41 PM

It should be easy for you to tell your clients what is working, and what is not.

Topics: Uncategorized
1 min read

Clicks and Leads vs. Sales: How to Track True Ad ROI | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:44:56 PM

You're generating lots of clicks and leads.

Topics: first click last click sales cycle clicks Meta ads efficiency Meta Ads ROI
1 min read

Spreadsheet Hell to Figure Out ROI

By Scott Desgrosseilliers on Feb 10, 2017 3:43:38 PM

Google Analytics is telling you one thing...

Topics: ROI
1 min read

Fix Your Funnel: High Ad Leads vs. Poor Email ROI | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:42:26 PM

You're generating a bunch of great leads for your client.

Topics: Email Marketing email Why Email Marketing Benchmarks Matter Key Email Marketing Benchmarks: What to Track email optimization email marketing attribution
1 min read

Revenue Now vs. Revenue Later: The Importance of LTV | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:41:18 PM

Revenue Now or Revenue Later? Why Long-Term Value (LTV) Matters

Most Agencies focus on immediate revenue.

Topics: Wicked Reports Current Revenue Future Revenue LTV Wicked Reports LTV LTV data

Facebook Reporting Not Matching Your Sales?

By Scott Desgrosseilliers on Feb 10, 2017 3:40:02 PM

Facebook reports rarely match your true sales.

Don't You Dare Kill Ad Spend Because You Can't Tell Where Customers Are Coming From

By Scott Desgrosseilliers on Feb 9, 2017 3:38:42 PM

Do you know that you have ad campaigns that are working, but don't know why?

Topics: ad spend
1 min read

Prove Lead Conversion for Long Sales Cycles | Wicked Reports

By Scott Desgrosseilliers on Feb 9, 2017 3:37:12 PM

Your Client Needs 30+ Days to Close a Lead - How To Prove You're Generating Leads That Convert

Do you have clients who have a LOOOONG sales process?

Topics: New Lead Lifetime Value leads Customer Journey Tracking Customer Journey Mapping Customer Acquisition Time