2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read
The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read
Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read
The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read
The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read
The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read
Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read
The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
1 min read
Which FB Ad is Making You Money?
By Scott Desgrosseilliers on Feb 10, 2017 3:50:02 PM
Simple Question.
Topics: Uncategorized
1 min read
Protect Agency Reputation: Proving Client ROI | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:48:50 PM
Protect Your Agency Reputation: Proving Client ROI with Accurate Data
Word of mouth is everything!
Topics: client reports Marketing Attribution Software agency pain points track ROI calculate marketing ROI
1 min read
Working Long Hours Because You Really Don't Know What's Working
By Scott Desgrosseilliers on Feb 10, 2017 3:47:41 PM
It should be easy for you to tell your clients what is working, and what is not.
Topics: Uncategorized
1 min read
Clicks and Leads vs. Sales: How to Track True Ad ROI | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:44:56 PM
You're generating lots of clicks and leads.
Topics: first click last click sales cycle clicks Meta ads efficiency Meta Ads ROI
1 min read
Spreadsheet Hell to Figure Out ROI
By Scott Desgrosseilliers on Feb 10, 2017 3:43:38 PM
Google Analytics is telling you one thing...
Topics: ROI
1 min read
Fix Your Funnel: High Ad Leads vs. Poor Email ROI | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:42:26 PM
You're generating a bunch of great leads for your client.
Topics: Email Marketing email Why Email Marketing Benchmarks Matter Key Email Marketing Benchmarks: What to Track email optimization email marketing attribution
1 min read
Revenue Now vs. Revenue Later: The Importance of LTV | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:41:18 PM
Revenue Now or Revenue Later? Why Long-Term Value (LTV) Matters
Most Agencies focus on immediate revenue.
Topics: Wicked Reports Current Revenue Future Revenue LTV Wicked Reports LTV LTV data
Facebook Reporting Not Matching Your Sales?
By Scott Desgrosseilliers on Feb 10, 2017 3:40:02 PM
Facebook reports rarely match your true sales.
Don't You Dare Kill Ad Spend Because You Can't Tell Where Customers Are Coming From
By Scott Desgrosseilliers on Feb 9, 2017 3:38:42 PM
Do you know that you have ad campaigns that are working, but don't know why?
Topics: ad spend
1 min read
Prove Lead Conversion for Long Sales Cycles | Wicked Reports
By Scott Desgrosseilliers on Feb 9, 2017 3:37:12 PM
Your Client Needs 30+ Days to Close a Lead - How To Prove You're Generating Leads That Convert
Do you have clients who have a LOOOONG sales process?

