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4 min read

Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
3 min read

Marketing Success Isn’t Luck — It’s a System
Mar 16, 2026 by Scott Desgrosseilliers
8 min read

Attribution Isn’t Your Problem. Decisions Are.
Mar 9, 2026 by Scott Desgrosseilliers
5 min read

Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
Mar 2, 2026 by Scott Desgrosseilliers
4 min read

Why One KPI Is Breaking Your Marketing (And What to Do Instead)
Feb 23, 2026 by Scott Desgrosseilliers
3 min read

Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
Feb 16, 2026 by Scott Desgrosseilliers
3 min read

Why View-Through Conversions Are Dangerous for Your Ad Budget
Feb 9, 2026 by Scott Desgrosseilliers
4 min read

Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
4 min read

Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read

Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read

Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read

The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read

Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read

The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read

Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read

How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
Scott Desgrosseilliers

Scott Desgrosseilliers


Recent posts by Scott Desgrosseilliers

1 min read

Tracking Email ROI: How to Measure Revenue Per Email | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM

Revenue Per Email: How to Identify Your Most Profitable Email Campaigns

With Wicked Reports, we take a data-driven approach to tracking emails.

Topics: Wicked Reports Email ROI revenue per email Key Email Marketing Benchmarks: What to Track email optimization
1 min read

Why You Can Trust Wicked Reports Data

By Scott Desgrosseilliers on Feb 10, 2017 3:58:28 PM

There comes a time when you will ask yourself...

Topics: wicked reports data
1 min read

Ease of Wicked Reports Setup

By Scott Desgrosseilliers on Feb 10, 2017 3:57:11 PM

Wicked Reports is easy to setup.

1 min read

Mark's Marathon Email Made Him $8,000 from 400 Clicks

By Scott Desgrosseilliers on Feb 10, 2017 3:56:01 PM

Mark sent an email to his list of 100,000 about a Marathon he was training for.

Topics: Email ROI
1 min read

How Emails Make Money: Tracking ROI & Attribution

By Scott Desgrosseilliers on Feb 10, 2017 3:54:45 PM

How Emails Make Money: A Guide to Email ROI Attribution

Open Rates...

Topics: Active Campaign Email ROI emails revenue per email marketing ROI measurement Why Email Marketing Benchmarks Matter
1 min read

What Should You Scale, or Kill, From a Facebook Campaign

By Scott Desgrosseilliers on Feb 10, 2017 3:53:37 PM

How do you really know which campaigns or ads to scale or kill?

Topics: Facebook
1 min read

Customer Journey ROI For Your Facebook Campaigns

By Scott Desgrosseilliers on Feb 10, 2017 3:52:22 PM

How am I doing on Facebook?

Topics: Uncategorized
1 min read

Why Should You Care About Sales Velocity?

By Scott Desgrosseilliers on Feb 10, 2017 3:51:11 PM

How long does it take for a prospect to make their first purchase?

Topics: Sales Velocity Report
1 min read

Which FB Ad is Making You Money?

By Scott Desgrosseilliers on Feb 10, 2017 3:50:02 PM

Simple Question.

Topics: Uncategorized
1 min read

Protect Agency Reputation: Proving Client ROI | Wicked Reports

By Scott Desgrosseilliers on Feb 10, 2017 3:48:50 PM

Protect Your Agency Reputation: Proving Client ROI with Accurate Data

Word of mouth is everything!

Topics: client reports Marketing Attribution Software agency pain points track ROI calculate marketing ROI
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