2 min read
How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read
Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read
Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read
Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?
Mar 30, 2026 by Scott Desgrosseilliers
4 min read
Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem
Mar 23, 2026 by Scott Desgrosseilliers
5 min read
Meta Customer Acquisition in 2026: Signal Architecture, Not Audiences
Mar 2, 2026 by Scott Desgrosseilliers
4 min read
Why One KPI Is Breaking Your Marketing (And What to Do Instead)
Feb 23, 2026 by Scott Desgrosseilliers
3 min read
Why 7-Day Attribution is Killing Your 2026 New Customer Acquisition
Feb 16, 2026 by Scott Desgrosseilliers
3 min read
Why View-Through Conversions Are Dangerous for Your Ad Budget
Feb 9, 2026 by Scott Desgrosseilliers
4 min read
Diagnosing Rising nCAC: Why Your Offer Might Not Be the Problem
Feb 2, 2026 by Scott Desgrosseilliers
4 min read
Meta Advantage+ Isn’t Broken, But Your Reward Signal Is
Jan 26, 2026 by Scott Desgrosseilliers
2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
3 min read
Wicked Reports Integrates with Click Funnels – FOLLOW-UP FUNNELS
By Scott Desgrosseilliers on Mar 7, 2017 4:36:53 PM
ClickFunnels Actionetics ROI: How to Track Funnel Sales and Attribution
Wicked Reports now integrates with the Follow-up Funnels marketing integration platform (formerly Actionetics) from Click Funnels, the builder of drag-and-drop sales funnels. Click Funnels helps companies to build sales funnels of all kinds, including webinar, membership, email, sales and opt-in funnels.
Topics: Wicked Reports Click Funnels Marketing Attribution Customer Journey Tracking Marketing Automation Sales Funnel Optimization Follow-up Funnels ClickFunnels Integration
2 min read
Wicked Reports Integrates with Drip, ClickFunnels & Actionetics
By Scott Desgrosseilliers on Mar 2, 2017 4:39:27 PM
Wicked Reports has added three major marketing platforms to its list of data sources. While each company in the Wicked reports ecosystem has its own focus and area of specialization, pulling their data into one marketing metrics system increases the power and accuracy of your marketing analysis. By expanding for measuring and analyzing the ROI of marketing programs Wicked Reports helps you to focus resources on the programs that deliver real value while de-emphasizing others.
Topics: Actionetics Click Funnels Integrations Drip ClickFunnels Integration LTV data
2 min read
PayPal Marketing Attribution: Track Your Real ROI and LTV
By Scott Desgrosseilliers on Mar 2, 2017 4:38:21 PM
Wicked Reports Integrates With PayPal
Wicked Reports now integrates with PayPal, the open digital payments platform company. With nearly 200 million active account holders PayPal enables customers to connect and transact whether they are online, on a mobile device, in an app, or in person.
Topics: authorization Wicked Reports attribution Integrations PayPal
3 min read
Lead Group Cohort Analysis: Track Long-Term ROI | Wicked Reports
By Scott Desgrosseilliers on Feb 28, 2017 2:54:05 PM
Analyze Lead Groups: Using Cohort Analysis to Measure Long-Term ROI
Imagine this scenario:
Topics: Cohort Analysis Report marketing attribution ROI roi attribution Ad ROI Optimization Return on Investment (ROI) lead value
4 min read
7 Exciting New Enhancements to the ROI Report
By Scott Desgrosseilliers on Feb 17, 2017 4:41:54 PM
The ROI Report was already the most powerful marketing metrics report anywhere in the market.
Topics: New Feature Announcement ROI Report
1 min read
What Time Should You Send Your Emails? | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 4:43:19 PM
What Time Should You Send Your Emails?
Do you always send your emails at the default time?
Topics: Email Marketing broadcast email Wicked Reports email broadcast
1 min read
Tracking Email ROI: How to Measure Revenue Per Email | Wicked Reports
By Scott Desgrosseilliers on Feb 10, 2017 3:59:44 PM
Revenue Per Email: How to Identify Your Most Profitable Email Campaigns
With Wicked Reports, we take a data-driven approach to tracking emails.
Topics: Wicked Reports Email ROI revenue per email Key Email Marketing Benchmarks: What to Track email optimization
1 min read
Why You Can Trust Wicked Reports Data
By Scott Desgrosseilliers on Feb 10, 2017 3:58:28 PM
There comes a time when you will ask yourself...
Topics: wicked reports data
1 min read
Ease of Wicked Reports Setup
By Scott Desgrosseilliers on Feb 10, 2017 3:57:11 PM
Wicked Reports is easy to setup.
1 min read
Mark's Marathon Email Made Him $8,000 from 400 Clicks
By Scott Desgrosseilliers on Feb 10, 2017 3:56:01 PM
Mark sent an email to his list of 100,000 about a Marathon he was training for.

