Why is immediate ROI often misleading for marketing agencies?

Focusing only on 'money spent today vs. money made today' ignores the long-term impact of customer acquisition. A campaign might look unprofitable on day one but generate massive returns over several months through repeat purchases.

What is the difference between revenue now and revenue later?

Revenue now refers to immediate sales from a campaign. Revenue later involves the total value a customer brings over their lifetime (LTV), which is often the true measure of a campaign's success.

How does tracking LTV help with marketing budgets?

Knowing your Long-Term Value allows you to spend more confidently on customer acquisition. If you know a customer is worth $500 over a year, you can afford to spend more than their initial $50 purchase to acquire them.