What is the New Lead Cohort report?

The New Lead Cohort report attributes marketing spend over time to specific groups of leads. It allows you to see how the ROI and LTV of a lead group evolves as they move through your sales funnel.

Why is CPL vs. ROI important?

A low CPL (Cost Per Lead) does not always equate to high ROI. By segmenting by ROI and LTV, you can identify campaigns that may have a higher initial cost but produce significantly more long-term revenue.

How does Wicked Reports calculate LTV for leads?

Wicked Reports uses persistent first-party data to track every purchase made by a lead from the moment they first opt-in, providing an accurate Lifetime Value (LTV) calculation tied back to the original ad click.

SEGMENT YOUR NEW LEADS BY CPL, LTV, & ROI vs ACTUAL AD SPEND

SEGMENT YOUR NEW LEADS BY CPL, LTV, & ROI vs ACTUAL AD SPEND

As we attribute marketing spend over time, we can further segment the insights by marketing channel, campaign, and targeting.

Book A Call

Find Out In 20 Minutes How Wicked Can Improve Your ROI

Marketing Attribution

Company

Wicked Reports Customers

Free Resources