Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

Wicked Reports is excited to announce a change to Google Ads tracking inside our dashboard!

google audience ltv and roi

You can now track attribution and performance of your Google Ads at the audience level. This change will also improve Google Ads cost matching.

This gives you a greater level of detail to review your Google Ads performance and make good marketing decisions. 

Here are some of the levels Wicked will track your ads against:

  • Keyword
  • Placement
  • Vertical
  • User List
  • User Interest
  • Age
  • Custom Affinity
  • Custom Audience
  • Custom In-Market
  • Gender
  • Parental status
  • Product Partition
  • Webpage
  • Youtube Channel
  • Youtube Video
  • Run of network
  • Household income
  • Mobile App Category
  • Mobile Application

To use this new Wicked feature, you won't need to do anything. Once the feature is on, you will begin noticing the new audience level tracking the following day in your Wicked reporting dashboard.

Please note also that while this change will enhance your reporting, term values may change and may result in your new ads not matching the older term values.

The Wicked team has been working hard to respond to your feedback and suggestions. Stay tuned for many more new features and improvements coming your way in 2021!